Lead Product Designer

ABOUT THE TEAM: 

Tide launched its first insurance products to market in 2025 in the UK and India. Insurance is a core SME need and Tide is uniquely positioned to offer tailored and comprehensive cover to our members. Our Insurance team is relatively new and we are rapidly hiring to fill business-critical roles and build a world-class offering for our members.

ABOUT THE ROLE: 

• Own the design vision for a core business area within the Tide platform, ensuring a cohesive and frictionless customer experience that integrates seamlessly with our broader ecosystem.
• Collaborate cross-functionally with Product Managers, Engineers, UX Writers, and User Researchers to turn complex business problems into elegant design solutions.
• Drive the end-to-end design process, from initial discovery, journey mapping, and research to the execution of final high-fidelity designs.
• Cultivate a deep understanding of our members by leading research sessions, analyzing usage data, and framing the “what, why, and how” of the problems we solve.
• Champion a user-centric culture, advocating for member needs within Product and Engineering teams and demonstrating the strategic value of a Design Thinking approach.
• Evolve the Tide Design System, working within—and contributing to—our shared principles and component libraries to ensure brand consistency.

WHAT WE ARE LOOKING FOR: 

We’re seeking a curious and talented Lead Product Designer with a passion for exceptional customer experiences and the skills to bring them to life. The impact and scope of this role are huge, and you’ll be a key contributor to our continued success as we shape the future of our financial platform for Small & Medium-sized Enterprises.

• Experience: Minimum 6 years of relevant experience in Product Design, ideally within a SaaS, Fintech, or high-growth scale-up environment.
• Leadership: A proven track record of leading design workstreams and mentoring or managing junior designers.
• Complexity: Experience designing for complex user flows, business tools, or financial / insurance services.
• Methodology: In-depth knowledge of User Experience and Product Design methodologies, with experience facilitating workshops and design sprints.
• Technical Skills: Expert-level proficiency in Figma and advanced prototyping tools.
• Agility: Comfortable working in an agile environment and navigating the ambiguity of a rapidly scaling business.
• Data-Informed: A data-driven approach to design, with experience using tools like Looker, Heap, GA, or Hotjar to inform and validate decisions.
• Education: A relevant Bachelor’s degree or equivalent professional experience.

WHAT YOU’LL GET IN RETURN: 

• The gross annual salary for this position ranges from € 65200 – € 81500, depending on your skills, and experience. But we are also open to discussing the salary further, taking into account your expertise and contributions.
• MELP – flexible benefit app (50 EUR per month accruing) (does not include Health Insurance)
• 25 days paid annual leave
• 3 paid days off for volunteering or L&D activities
• Parental Leave days (according to statutory)
• Family-Friendly Leave (according to statutory + extended from Tide)
• Personal L&D budget in the amount of 500 EUR per year
• Mental wellbeing platform Plumm
• WFH equipment allowance
• Sabbatical Leave
• Share options
• Team Events

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.