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Integrated Marketing Manager – TV/Radio & Lead Generation

Window Nation · Fulton, Howard County

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Ground every answer in facts on this page and the original listing. We never invent Glassdoor-style reviews or salaries that are not in our data.

Interview prep

Be ready to discuss multi-channel lead gen for home services:

Fit summary

Strong fit if you have hands-on TV/radio media and lead-gen experience for retail or home-improvement brands and want on-site work in Howard County supporting Window Nation’s growth and partnership-driven marketing.

Day in the role

As Integrated Marketing Manager for TV/Radio & Lead Generation at Window Nation, a typical day centers on buying and optimizing broadcast spots, aligning creative with window-replacement offers, and tracking inquiries from radio and TV into the sales pipeline. You would coordinate with media partners, measure cost per lead, and keep campaigns consistent with brand partnerships and market expansion.

FAQ from this listing

Is this role remote?

The listing marks remote as no; the location is Fulton, Howard County, Maryland.

What does Window Nation do?

It sells and markets replacement windows, with visible sports partnerships and local media advertising.

What will success look like in this job?

Efficient TV/radio spend that generates qualified leads and supports expansion and brand partnerships—measured through the company’s lead-generation process, not public salary or review data.

Company facts (cached)

Website: windownation.com

Public cache only — not an employee review.

Role overview (listing rewrite)

Window Nation is searching for a results-driven Integrated Marketing Manager – TV/Radio & Lead Generation to join our team in Fulton, Howard County. This is a full-time, in-office role for a marketing professional who thrives at the intersection of broadcast media and measurable demand generation. About the Role As the Integrated Marketing Manager – TV/Radio & Lead Generation at Window Nation, you will own the strategy and execution behind our television and radio advertising while ensuring every campaign translates into qualified leads. Based in Fulton, Howard County, you'll connect broadcast storytelling with performance marketing to keep our growth engine running. Key Responsibilities Plan, manage, and optimize integrated TV and radio advertising campaigns from concept through performance analysis. Drive lead generation by aligning broadcast media spend with measurable pipeline and conversion goals. Partner with creative, media-buying, and analytics teams to maintain a consistent brand message across channels. Track campaign performance, report on return on investment, and refine tactics to improve cost-per-lead. Identify new media opportunities that expand reach and support nationwide growth. Qualifications Proven experience managing TV and/or radio advertising campaigns. A strong background in lead generation and demand-driven, performance marketing. Comfort working with media buyers, creative partners, and data to optimize results. Excellent project management skills and the ability to balance multiple campaigns at once. Availability to work full-time on-site in Fulton, Howard County. About Window Nation For nearly two decades, Window Nation has helped homeowners turn houses into spaces they truly love. Through skilled craftsmanship, ongoing innovation, and competitively priced window and door solutions, we've improved the comfort, safety, and value of homes across the country. That commitment has made us a trusted name in home improvement, where growth is our shared goal and passion. How to Apply Ready to lead integrated marketing at a nationwide home improvement leader? View the full listing and apply for the Integrated Marketing Manager – TV/Radio & Lead Generation role at Window Nation in Fulton, Howard County.

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Questions to ask them

Generated for personal interview prep · 2026-07-17 UTC · getajob.ai