- Full Time
- North York, ON
Ethnicity Matters
Influencer Manager
Position Summary
The Influencer Manager leads the development and execution of influencer marketing programs that authentically connect brands with diverse communities. This role is responsible for influencer strategy, talent sourcing, relationship management, campaign execution, and performance analysis.
Key Responsibilities
Influencer Strategy
- Develop influencer marketing strategies aligned with client objectives.
- Identify culturally relevant creators and emerging talent across platforms.
- Provide recommendations based on audience insights, trends, and performance data.
Talent Management
- Source, vet, negotiate, and contract influencers.
- Build and maintain strong relationships with creators, agents, and management teams.
- Ensure influencer partnerships align with brand values and campaign goals.
Campaign Execution
- Manage influencer campaigns from briefing through content delivery and reporting.
- Coordinate approvals, contracts, timelines, and deliverables.
- Monitor content performance and campaign compliance.
Client Management
- Present influencer recommendations and campaign results to clients.
- Provide ongoing counsel regarding creator trends and platform opportunities.
Measurement & Reporting
- Track KPIs including reach, engagement, conversions, sentiment, and ROI.
- Deliver actionable insights and optimization recommendations.
Qualifications
- 4–7 years of influencer marketing, social media, or integrated marketing experience.
- Strong knowledge of creator ecosystems and social platforms.
- Experience negotiating influencer partnerships and contracts.
- Understanding of multicultural audiences and community engagement.
- Strong analytical, communication, and relationship management skills.
Success Metrics
- Campaign performance and ROI.
- Quality of influencer partnerships.
- Client satisfaction and retention.
- Growth of influencer network and creator relationships.
The anticipated annual base salary range for this position is $80,000+. Individual compensation within this range is determined based on job related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of Ethnicity Matters total rewards program.
To apply for this job please visit job-boards.greenhouse.io.
Terms used in this posting
- equity
- Ownership stake in the company, usually in the form of stock options or RSUs, offered in addition to salary.
Explore Ethnicity Matters online
Working in North York, Toronto
Weather right now in North York, Toronto: checking… · Local time: · Air quality: · Daylight: · UV index:
North York is a former township and city and is now one of the six administrative districts of Toronto, Ontario, Canada. It is located in the northern area of Toronto, centred around Yonge Street, north of Ontario Highway 401. It is bounded by York Region to the north at Steeles Avenue, on the west by the Humber River, on the east by Victoria Park Avenue. Its southern boundary is erratic and corresponds to the northern boundaries of the former municipalities of Toronto: York, Old Toronto and East York. As of the 2016 Census, the district has a population of 644,685.
Ontario is the southernmost province of Canada. Located in Central Canada, Ontario is the country's most populous province. As of the 2021 Canadian census, it is home to over 14 million people, which is 38.5% of the country's population. Ontario is the second-largest province by total area and the fourth-largest jurisdiction of all the Canadian provinces and territories. It is home to the nation's
- Elevation 191m (627 ft)
Source: Wikipedia (state)
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