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Be ready to walk through SMB product-marketing launches you owned end to end, how you used AI in GTM workflows, and how you measured pipeline or adoption. Expect scenario questions on thin messaging, channel mix for SMBs, and partnering with product and sales without a large brand team.
Strong fit if you have led SMB product marketing or AI-enabled GTM, can ship clear narratives fast, and are comfortable owning strategy plus hands-on execution at Jobtailor in California (on-site, not remote).
As Head of SMB Product Marketing & AI-Driven GTM at Jobtailor, expect a mix of positioning, launch planning, and enablement for small-business buyers. Mornings often go to message reviews, competitive notes, and AI-assisted campaign or content drafts; afternoons to sales syncs, experiment readouts, and prioritizing which SMB segments and channels get the next push.
No. The listing marks remote as off, so expect on-site or local work tied to the California location.
Leadership of SMB product marketing plus go-to-market motions that use AI for messaging, campaigns, and scale.
Prior SMB product marketing, GTM ownership, and comfort collaborating with sales and product on launches and enablement.
Head of SMB Product Marketing & AI-Driven GTM (California) at Jobtailor, California, Moniteau County What This Role Involves The Head of SMB Product Marketing & AI-Driven GTM will own the SMB narrative and craft definitive messaging for the SMB segment. You will lead go-to-market strategies for new product releases, build enablement content for SMB AEs and SDRs, and act as the go-to expert on SMB buyer behavior and market trends. Additionally, you will drive AI-enabled marketing operations with Agentforce and lead a team of senior marketers. Core Duties Owning the SMB narrative and crafting definitive messaging for the SMB segment Leading go-to-market strategies for new product releases Building enablement content for SMB AEs and SDRs Acting as a subject matter expert on SMB buyer behavior and market trends Driving AI-enabled marketing operations with Agentforce Leading a team of senior marketers Requirements Minimum 10 years of experience in B2B product marketing, with at least 5 years focused on the SMB segment Demonstrated success in leading go-to-market strategies for new product releases Experience building enablement content for sales teams In-depth knowledge of SMB buyer behavior and market trends Expertise in AI-driven marketing operations Proven track record of leading a team of senior marketers Strong leadership, communication, and interpersonal skills About the Company Jobtailor is dedicated to revolutionizing how businesses find talent. With a focus on SMBs, Jobtailor aims to streamline the hiring process through innovative technology and strategic marketing. Ready to Apply? To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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