GTM Lead

About ProCogia 
We’re a diverse, close-knit team with a common pursuit of providing top-class, end-to-end data solutions for our clients. In return for your talent and technical expertise, you will be rewarded with a competitive salary, generous benefits along with ample opportunity for personal development. ‘Growth mindset’ is something we seek in all our new hires and has helped drive much of our recent growth across North America. Our distinct approach is to push the limits and value derived from data. Working within ProCogia’s thriving environment will allow you to unleash your full career potential. ProCogia has experienced considerable growth over the last three years & core to our culture is maintaining a high level of cultural equality throughout the company. Our diversity and differences allow us to create innovative and effective data solutions for our clients. 
 
Job Summary 

Reporting directly to the CEO, ProCogia is seeking a GTM Lead. The ideal candidate is a highly organized, data-driven B2B technology professional who combines Sales Leadership with hands-on demand generation experience and can serve as an operational growth partner. You will managing a growing team XXX This is an exciting opportunity to join a high-growth, close-knit team where your contributions will have a direct impact on the company’s expansion across North America. 

This is a hybrid role, with in-person presence at the Vancouver office expected 3 day/week.

Key Responsibilities 

• Own and execute end-to-end demand generation programs — including LinkedIn campaigns, email marketing, webinars, and content initiatives — to drive qualified pipeline for the GTM team 

• Manage and optimize HubSpot as the central CRM, ensuring data integrity, accurate pipeline tracking, and adoption across the sales organization 

• Build and maintain executive-level reporting dashboards covering pipeline health, campaign performance, win rates, conversion metrics, and revenue forecasts 

• Serve as the primary liaison to ProCogia’s external marketing agency (Web Growth), overseeing campaign planning, budget allocation, performance reviews, and overall accountability 

• Lead revenue operations functions including sales forecasting, opportunity management, and pipeline analysis to support GTM decision-making
   
• Coordinate and manage integrated marketing programs across digital channels (SEO/SEM, LinkedIn, email, landing pages) in partnership with the external agency 

• Support the planning and execution of events, partnerships, and outbound initiatives that expand ProCogia’s presence across North American markets 

• Identify and report on key sales and marketing KPIs, translating data into actionable insights and investment recommendations for senior leadership 

• Collaborate directly with the CEO and executive team to align sales operations, marketing activity, and growth strategy — acting as an operational partner in weekly pipeline and performance reviews 

Qualifications 

• 5–7 years of B2B demand generation experience in a technology, software, AI, cloud, data, or consulting environment, with a track record of campaign ownership and measurable pipeline generation 

• Bachelor’s degree in commerce, business, or a related field 

• Hands-on CRM expertise (such as HubSpot) including dashboard creation, opportunity and pipeline management, forecasting support, and workflow automation 

• Demonstrated experience in revenue operations and sales analytics — forecasting, win rate and conversion reporting, and KPI dashboard development 

• Experience managing external marketing agencies or vendors, including campaign planning, budget oversight, and performance accountability 

• Working knowledge of digital marketing channels including LinkedIn campaigns, SEO/SEM, email marketing, and marketing automation 

• Strong project management skills with the ability to run multiple initiatives simultaneously across sales, marketing, content, and executive reporting functions 

• Excellent written communication skills with the ability to produce executive-level content such as case studies, presentations, thought leadership pieces, and campaign messaging 

• Analytical mindset with proficiency in Excel and experience measuring campaign ROI and business performance 

• Background in professional services, IT consulting, AI consulting, or systems integration; familiarity with utilization, billable resources, Statements of Work, and project-based selling is a strong asset
   
• Executive presence and business acumen sufficient to serve as an operational partner to senior leadership, including the ability to independently report on pipeline health, campaign performance, and revenue forecasts 
  
• Ability to travel when required, including to the US. 

Required Systems & Tools 

• CRM: HubSpot (required); Salesforce experience an asset 

• Marketing Automation / Cloud: Familiarity with enterprise marketing platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, or SAP Marketing Cloud 

• Video & Virtual Selling Tools: Zoom or equivalent (e.g., Microsoft Teams, Google Meet) 
• ERP Systems: Working knowledge of at least one ERP platform (e.g., SAP, Oracle, Microsoft Dynamics)
   

Compensation 

• Base salary $100,000 – $130,000, with performance bonus up to $35,000

• Parking on-site in our downtown Vancouver office is included