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Expect questions on federal buyer journeys, measuring demand-gen ROI, and positioning HP’s PC/print portfolio vs. competitors. Prepare examples of multi-channel campaigns, sales alignment, and working under public-sector constraints. Review HP’s current commercial narrative via official channels and the company overview above.
Strong fit if you lead demand gen for complex B2B or government tech sales and can translate HP’s PC and print story into compliant federal campaigns from D.C.
As Federal Marketing Lead (Demand Gen) at HP Inc. in Washington, D.C., you would plan and run campaigns that create qualified demand among U.S. government buyers for HP PCs, printers, and related solutions. Typical work includes segment messaging, channel and partner coordination, pipeline tracking with sales, and compliance-aware content for federal accounts—not inventing product claims beyond HP’s IT portfolio.
Build depth in B2B demand generation (nurture, ABM-style outreach, event/webinar funnels), public-sector marketing norms, and analytics for lead quality. Pair that with clear writing for hardware/IT value props. No certification list was provided for this role family.
The listing marks remote as no; expect work tied to Washington, D.C.
Primarily PCs, printers and supplies, and related IT offerings including 3D printing services.
No verified salary, Glassdoor/Indeed ratings, or employee-review data were provided for this listing.
Website: himachal.nic.in
HP Inc. is an American multinational information technology company with its headquarters in Palo Alto, California, that develops personal computers (PCs), printers and related supplies, as well as 3D printing services. It is the world's second-largest personal computer vendor by unit sales after Lenovo and ahead of Dell as of 2024.
Public cache only — not an employee review.
HP Inc. is seeking a Federal Marketing Lead (Demand Gen) to drive customer acquisition and pipeline growth in the federal government sector from our Washington, D.C. office. In this full-time role, you'll develop and execute demand generation strategies that connect HP's solutions with federal agencies and drive measurable business impact. About the Role As Federal Marketing Lead (Demand Gen), you'll own the go-to-market strategy and campaign execution that fuels pipeline growth for the federal market. This is a hands-on leadership position where you'll blend strategic planning with tactical execution, translating business objectives into targeted demand generation campaigns that resonate with government buyers. What You'll Do Develop and execute comprehensive demand generation strategies aligned with federal sales objectives Design and manage multi-channel marketing campaigns targeting federal agencies, prime contractors, and resellers Build customer segmentation models to guide personalized outreach and messaging Establish marketing metrics, KPIs, and reporting frameworks that track pipeline contribution and ROI Conduct market research to identify opportunities, competitive positioning, and buyer needs in the federal sector Lead customer experience strategy and design end-to-end campaign journeys Manage marketing budgets and allocate resources to highest-impact initiatives Collaborate with federal sales teams to align messaging and accelerate deal velocity Ensure all marketing activities meet compliance requirements and federal contracting standards What We're Looking For Proven experience leading demand generation programs or federal government marketing Strong background in marketing strategy, planning, and execution in B2B environments Demonstrated expertise in customer segmentation, buyer journey mapping, and campaign analytics Familiarity with federal procurement processes, GSA schedules, or government contracting is a plus Excellent project management, communication, and cross-functional collaboration skills Ability to balance strategic vision with hands-on tactical work Experience with marketing automation platforms and CRM systems About HP Inc. HP Inc. is a leading global technology company serving customers across the public and private sectors. The federal team delivers innovative hardware and solutions that empower government agencies to achieve their missions. How to Apply To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
Generated for personal interview prep · 2026-07-17 UTC · getajob.ai