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Prepare case examples of CRO lifts you owned end-to-end: baseline metrics, experiment design, guardrails, and business impact. Be ready to discuss mobile PDP conversion, size/fit friction, and how you’d test messaging for a running brand without inventing unsupported claims.
Strong fit if you have hands-on eCommerce CRO experience and want to optimize a specialty athletic retail site in Seattle. Data here is thin on culture and pay—validate scope, stack, and team structure in the process.
As eCommerce CRO Manager at Brooksrunning, you would prioritize site experiments that lift conversion on product, cart, and checkout flows for running footwear. Typical work includes hypothesis design, A/B test setup, funnel and session analysis, and shipping winning variants with web, UX, and marketing stakeholders—grounded in how runners shop and compare shoes online.
Build strength in experimentation platforms, analytics (funnels, attribution, significance), UX research for product pages, and stakeholder storytelling. Domain familiarity with athletic/performance eCommerce helps prioritize tests that matter for fit, sizing, and product storytelling.
The listing is for Seattle, Washington with remote set to off, so plan for on-site or local work unless the employer states otherwise.
You lead conversion experiments across the digital storefront—product discovery, PDPs, cart, and checkout—to improve purchase rate and experience quality.
No certification resources were provided for this listing; emphasize proven experiment results and analytics fluency instead.
Website: brooksrunning.com
Public cache only — not an employee review.
Ecommerce Conversion Rate Optimization (CRO) Manager at Brooksrunning in Seattle, US About This Position We are seeking a passionate Ecommerce Conversion Rate Optimization (CRO) Manager to join our team at Brooksrunning. As an integral part of the digital experience optimization efforts, you will lead initiatives aimed at improving conversion rates and overall customer satisfaction across the entire digital journey. This role is perfect for someone who thrives in cross-functional environments and has a deep understanding of both customer insights and data-driven experimentation. Your Responsibilities Lead the strategy and execution of VoC (Voice of Customer) and testing programs to identify friction points and validate solutions across the funnel, from landing to loyalty. Collaborate with UX, engineering, analytics, and marketing teams to drive meaningful improvements in our digital experience. Analyze customer data to understand user behavior and preferences, using this information to inform optimization strategies. Develop and implement A/B testing and multivariate testing campaigns to continuously improve website performance and conversion rates. Who We're Looking For We are looking for a highly analytical, customer-obsessed professional who can thrive in cross-functional environments. Key responsibilities include: A strong background in CRO, UX, and data analysis. Experience with A/B testing tools such as Optimizely or VWO. Excellent communication and collaboration skills to work effectively across departments. A deep understanding of customer journey mapping and the ability to translate insights into actionable strategies. More About Brooksrunning At Brooks, we believe movement is the key to feeling more alive. Our company culture sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. We are committed to our brand values: Runner First (acting in the best interest of the runner), Word is Bond (doing what we say we’ll do), Champion Heart (giving our all in everything we do), There is no “I” in Run (staying generous with our humanity), and Keep Moving (finding ways to move every day, because joy is kinetic!). Next Steps To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
Generated for personal interview prep · 2026-08-02 UTC · getajob.ai