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Be ready to walk through an end-to-end insights program: problem definition, method choice, sample quality, insight-to-action, and how you protected research integrity when commercial pressure was high. Expect scenarios tied to durable goods/DIY categories and multi-brand portfolios.
Strong fit if you lead insights teams or workstreams for CPG or hardlines brands and can turn user and market evidence into clear decisions for a manufacturer like Rust-Oleum in a suburban Chicago-area HQ setting.
As Director, User and Market Insights at Rust-Oleum, you would set the insights agenda for a coatings and household-care portfolio: frame business questions, design qualitative and quantitative research, synthesize shopper and end-user findings, and brief brand, product, and commercial leaders so claims, packaging, and go-to-market choices stay grounded in evidence.
Prioritize consumer research design, survey and interview rigor, segmentation, competitive and category landscape reading, stakeholder storytelling, and cross-functional influence with marketing and R&D. No certification list or cost data was provided for this listing.
Vernon Hills, Lake County, Illinois; the listing is not marked remote.
Owning user and market insight strategy for Rust-Oleum brands—research design, synthesis, and leadership-facing recommendations.
No pay figures or employee-review scores were in the supplied data, so none are stated.
Website: rustoleumcorporation.com
Public cache only — not an employee review.
DIRECTOR, USER & MARKET INSIGHTS Rust-Oleum Corporation Vernon Hills, Lake County, IL Position Summary Rust-Oleum is seeking a strategic, business-focused leader to serve as Director, User & Market Insights. This role will lead the development and execution of insight strategies that drive profitable growth by providing actionable insights for product innovation and market expansion. What You'll Do Leverage data analytics to identify trends in user behavior and market dynamics Develop and implement comprehensive market research plans to inform product development and marketing initiatives Collaborate with cross-functional teams, including R&D, sales, and marketing, to ensure alignment on insights-driven strategies Create compelling presentations and reports to communicate findings and recommendations to senior leadership Drive up to 15-20% travel for market research and client meetings Skills & Qualifications Proven experience in user insights, market research, or a related field Demonstrated ability to lead cross-functional teams and drive strategic initiatives Strong analytical skills with the ability to interpret complex data sets Experienced in developing and implementing robust market research methodologies Excellent communication and presentation skills Minimum of 10 years of experience, with at least 5 years in a leadership role More About Rust-Oleum Corporation Rust-Oleum Corporation is a global leader in the paint and surface protection market. With a rich history dating back to 1934, the company offers a wide range of products for home improvement, automotive, and industrial applications. How to Apply To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there. Please ensure all required fields are filled out accurately and submit your resume and cover letter highlighting relevant experience in user insights and market research.
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