Marketing and Content Director

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Company facts (cached)

Website: berettausa.com

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Role overview (listing rewrite)

Beretta USA Corp — Accokeek, Prince George's County The Opportunity The Director, Marketing and Content is a strategic leadership role within Beretta USA Corp. This position involves developing, executing, and optimizing the company’s traditional marketing and content initiatives to enhance brand visibility, generate leads, and drive business growth through off-line channels. What You'll Do In this role, you will: Leverage various offline marketing channels to strengthen brand presence and customer engagement. Create and implement comprehensive content strategies that resonate with target audiences. Collaborate closely with the VP of Marketing and cross-functional teams to align marketing efforts with overall business objectives. Supervise a team of 2 individuals, providing guidance and support for their professional development. Analyze campaign performance data to optimize strategies and improve results. Requirements To succeed in this role, you must: Hold a bachelor’s degree in marketing or related field; an MBA is preferred. Have at least 7-10 years of experience in marketing and content creation, with a focus on off-line channels. Demonstrate strong leadership skills and the ability to manage a team effectively. Show proficiency in using marketing software tools and analytics platforms. Exhibit excellent communication and interpersonal skills for collaboration across departments. More About BERETTA USA CORP Beretta USA Corp is a renowned manufacturer of firearms, optics, and related accessories. Our commitment to quality and innovation drives us to create products that meet the highest standards in performance and reliability. As part of our team, you will contribute to our mission of excellence in the industry. How to Apply To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.

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Questions to ask them

• What does success look like in the first 90 days for this role?
• How is the team structured, and who would I work with most?
• What tools and systems does this role use daily?
• Is the work primarily based in Accokeek, Prince George's County, hybrid, or fully remote?