Demand Generation & Lifecycle Marketing Manager

About the Job

At Nscale, our Marketing team plays a critical role in driving the adoption and engagement of our sovereign AI cloud platform. We take a data-centric approach to connecting with our core audience, ensuring their needs are understood and reflected in our marketing strategies. We thrive on a culture of relentless innovation, ownership, and accountability, where every team member takes pride in their work and drives it with excellence and urgency. As an Nscaler, you’ll build trust through openness and transparency, where everyone is inspired to do their best work.

Come join the team and join us in building the technology that powers the future!

About the Role

This is a hands-on role for an adaptable growth generalist who wants to build demand programs in a fast-moving AI infrastructure company.

As Demand Generation & Lifecycle Marketing Manager, you will help build and execute digital campaigns, nurture programs, ABM plays, and event-led demand initiatives that turn engagement from Nscale’s enterprise and developer audiences into qualified pipeline.

Reporting to the Senior Growth Marketing Lead, you’ll work closely with Product Marketing, Sales, Content & Brand, Developer Marketing, Marketing Operations, Partnerships, Global Events, and technical subject matter experts to bring campaigns to market with speed, clarity, and commercial impact.

The right person is commercially minded, resourceful, and comfortable operating in ambiguity. You can move quickly from idea to execution, build structure where it does not yet exist, and turn early campaign learnings into repeatable playbooks.

This role is well suited to someone with B2B enterprise experience, strong lifecycle instincts, and the ability to manage multiple workstreams while learning quickly in a highly technical environment.

Responsibilities

• Support the development and execution of demand generation programs across new business motions, with a focus on enterprise and developer audiences.
• Plan, launch, and optimise integrated campaigns across email, paid media, content syndication, webinars, events, outbound sequences, retargeting, and other relevant channels.
• Build and optimise nurture journeys based on persona, funnel stage, product interest, engagement level, use case, intent, and account fit.
• Support ABM programs aligned to Nscale’s account strategy, including campaign hypotheses, persona targeting, account segmentation, sales plays, and follow-up motions.
• Help define the campaign logic, engagement signals, and follow-up rules that move accounts through qualification, opportunity creation, and pipeline progression.
• Develop and brief key campaign assets, including emails, landing pages, ads, webinar copy, nurture content, sales sequences, and follow-up materials.
• Partner with Product Marketing, Content & Brand, and Developer Marketing to adapt messaging and technical narratives into campaign-ready assets.
• Partner with the Global Events team to build demand generation motions around conferences, webinars, executive roundtables, technical workshops, partner events, and field programs, including pre- and post-event campaigns, meeting-booking support, nurture, sales follow-up, and reporting.
• Support external agencies and vendors across content syndication, sponsored content, webinar promotion, campaign execution, and lead generation programs, with a focus on lead quality and conversion.
• Collaborate with the commercial team and Marketing Operations to ensure campaign engagement, intent signals, routing, scoring, handoff, and follow-up processes improve conversion.
• Use AI, martech tools, campaign data, sales feedback, and market signals to personalise campaigns, analyse performance, identify optimisation opportunities, and turn successful motions into repeatable playbooks.
• Build and maintain clear campaign plans, timelines, documentation, and stakeholder updates to keep execution on track.

Qualifications

• 3–6 years of experience in demand generation, lifecycle marketing, campaign marketing, growth marketing, ABM, or a related B2B marketing role.
• Experience building, supporting, or optimising nurture programs, email campaigns, webinars, events, content syndication, or integrated marketing campaigns.
• Experience working in B2B technology, ideally in cloud, infrastructure, SaaS, AI, developer tools, or other technical product categories.
• Understanding of enterprise marketing motions, including multi-touch buying journeys, sales-led pipeline generation, and account-based engagement.
• Some experience marketing to technical audiences such as developers, engineers, IT, cloud, infrastructure, data, AI, or ML teams.
• Working knowledge of ABM principles, including account segmentation, persona targeting, sales alignment, engagement signals, and account progression.
• Comfortable working with marketing automation, CRM, and campaign tools such as HubSpot, 6sense, Demandbase, or similar.
• Strong project management skills, with the ability to coordinate multiple campaigns, stakeholders, agencies, and deadlines.
• Strong writing and communication skills, with the ability to produce or brief clear campaign assets for different audiences.
• Analytical mindset with the ability to interpret campaign performance and identify practical optimisation opportunities.
• Strong commercial awareness and understanding that the goal is not just campaign activity, but qualified pipeline, account progression, and revenue impact.
• Comfortable working cross-functionally with technical and non-technical teams.
• Highly organised, detail-oriented, and comfortable operating in a fast-paced environment.
• Comfortable with ambiguity and able to help build structure where it does not yet exist.
• Willingness to learn quickly in a technical AI infrastructure category.

What We Can Offer You

At Nscale, you’ll find a collaborative, supportive, and innovative environment where your contributions spark real impact. We’re building something extraordinary, and we want you at the core.

• Highly competitive package (base + equity + bonus) with reviews every 12 months. 🚀
• Join the fastest-growing tech startup, your chance to push boundaries, collaborate with brilliant minds, and make your mark on cutting-edge AI. ✨
• Expect a dynamic progression plan tailored to your ambitions. Grow by trying new things, leading, challenging the status quo, and owning your impact, always with our full support.
• Human-First Flexibility: We treat you as humans first. 🫶🏽 Our flexible workplace trusts Nscalers to deliver, giving you the autonomy to shape your day around life’s moments.

Equal Opportunities Statement

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

The responsibilities outlined in this job description are not exhaustive and are intended to provide a general overview of the position. The employee may be required to perform additional duties, tasks, and responsibilities as assigned by management, consistent with the skills and qualifications required for the role.

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