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Be ready to walk through D2C brand cases in skincare, beauty, or wellness: ICP definition, proposition, content/campaign systems, and how you measure brand lift versus conversion. Expect questions on competitive mapping, claim/benefit hierarchy, and working with product, performance, and creative partners. Prepare 1–2 examples of strategy you owned end-to-end and what changed in metrics or brand perception.
Strong fit if you have hands-on D2C brand strategy in beauty, skincare, or wellness and can operate on-site with Mindtel in New Delhi. The role favors someone who connects consumer insight to positioning, creative direction, and measurable growth—not pure performance media alone.
As a D2C Brand Strategist for skincare, beauty, and wellness at Mindtel in New Delhi, a typical day centers on positioning, audience insight, and go-to-market choices for direct-to-consumer lines. You would review performance and creative, align messaging with product and growth teams, and turn brand narratives into channel plans (site, social, CRM, and retail touchpoints). Work is office-based (not remote), so collaboration and local market context in Delhi matter day to day.
No. The listing is for New Delhi, Delhi, with remote set to off—plan for on-site work with Mindtel.
D2C brand strategy specifically for skincare, beauty, and wellness products and audiences.
Mindtel’s public brand footprint, comparable Indian D2C beauty/wellness plays, and how you would frame positioning and channel strategy for those categories in Delhi’s market.
Mindtel - New Delhi, Delhi What This Role Involves We are seeking a D2C Brand Strategist to join our fast-scaling team in crafting data-led, emotionally resonant brand experiences for category-disrupting skincare, beauty, and wellness brands. You will be at the heart of creating compelling narratives that convert first-time buyers into loyal advocates. Day-to-Day Responsibilities Craft and execute comprehensive brand strategies aligned with consumer psychology and performance marketing principles Develop and implement omnichannel storytelling campaigns to drive explosive growth Analyze market trends and competitor insights to inform strategic decisions Collaborate closely with cross-functional teams, including marketing, product development, and customer service Measure and optimize brand performance through data-driven analytics Who We're Looking For We are looking for a strategic thinker who can blend consumer insights with creative storytelling. You should have experience in the D2C space, particularly in skincare, beauty, or wellness industries. A deep understanding of consumer behavior and digital marketing is essential. Proven track record in developing successful brand strategies Strong analytical skills to interpret market trends and data Excellent communication and collaboration abilities A passion for skincare, beauty, or wellness industries (not mandatory but a plus) Why Join Mindtel At Mindtel, you will have the opportunity to work with groundbreaking brands in an agile environment that encourages innovation. Our team is passionate about creating meaningful brand experiences that resonate deeply with consumers. Join us and be part of a dynamic journey towards explosive growth. Apply Today To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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