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Strong fit if you own end-to-end customer journeys with data discipline and cross-team influence—less pure sales ops, more lifecycle strategy in a marketplace-style environment.
As Customer Lifecycle Lead at Trade Me in Penrose, a typical day centres on retention and post-acquisition journeys: reviewing cohort and funnel metrics, prioritising lifecycle experiments, and aligning CRM, product, and support on onboarding, re-engagement, and win-back. You translate insight into campaigns or product asks, check results, and brief stakeholders on what to scale or stop.
The listing is on-site in Penrose, Auckland City (not marked remote).
Retention, journey design, experiment backlog, and coordination with marketing, product, and service teams.
It is an industrial/commercial area in Auckland’s isthmus, commonly reached by road or local public transport rather than a pure CBD walk-up.
CUSTOMER LIFECYCLE LEAD at Trade Me, Penrose, Auckland City About the Role We are seeking a Customer Lifecycle Lead to join our dynamic team at Trade Me. As a key member of the customer experience division, you will be responsible for driving customer engagement and satisfaction through strategic initiatives that enhance the overall customer journey. Key Responsibilities Develop and implement strategies to improve customer retention and loyalty. Analyze customer data to identify trends and opportunities for improvement in our services. Collaborate with cross-functional teams to ensure seamless execution of lifecycle programs. Monitor and report on key performance indicators (KPIs) related to customer satisfaction and engagement. Lead the development of personalized communication strategies to foster stronger relationships with customers. What We're Looking For A proven track record in customer lifecycle management or a closely related field. Strong analytical skills with experience using data analytics tools and techniques. Excellent interpersonal and communication skills to effectively engage with both internal teams and external customers. Strategic thinking and the ability to develop innovative solutions to enhance customer experiences. A passion for understanding and improving the customer journey at every touchpoint. Working at Trade Me At Trade Me, we are committed to fostering a culture of innovation and collaboration. Our team is passionate about connecting Kiwis to create their lives, whether it's through buying or selling. We offer competitive salaries and benefits, as well as opportunities for professional growth within the company. Ready to Apply? To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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