CRM Project Manager – Gamification

The Wow

Betsson is partnering with Thunderbite, and Xtremepush company, and we are looking for a CRM Project Manager – Gamification to join our CRM team and lead this exciting rewards product within Commercial.

In this role, you will be responsible for creating, managing, and optimising a range of gamification products and reward configurations, including The Wheel, Pick a Box, Thunderboard, 5-Reel Slots, and similar mechanics across multiple markets, brands, products, and jurisdictions (B2C+B2B). These gamified experiences will support both personalised customer journeys and broader onsite global campaigns managed by the CRM Campaign Operations team. To succeed in this role, you should have hands-on experience working with Thunderbite and Xtremepush.

A taster of what you will be involved with: 

• Within Commercial, own and manage the end-to-end delivery of gamification rewards across multiple markets, brands, products, and jurisdictions (B2C+B2B).
• Create, configure, launch, and optimise gamification mechanics, including The Wheel, Pick a Box, Thunderboard, 5-Reel Slots, and other interactive reward experiences using Thunderbite.
• Build and maintain reward structures, probability models, and prize allocation logic to ensure commercial viability and alignment with promotional budgets.
• Monitor and optimise reward costs across all launched gamification products.
• Ensure all gamification activities comply with internal processes, responsible gaming principles, and market-specific regulatory requirements.
• Work closely with local teams to ensure a tailored and localised customer experience.
• Stay informed on industry trends and competitor activity to continuously evolve and enhance the gamification offering.
• Collaborate closely with Xtremepush and internal product development stakeholders to support the successful implementation and continuous enhancement of the gamification portfolio.

What we are looking for

• A degree in economics, marketing, business or IT management or equivalent work experience
• At least 4 years’ experience in a CRM, Product, or similar commercial role within the iGaming industry.
• Proven hands-on experience working with Thunderbite / Xtremepush Gamification products and mechanics.
• Solid knowledge of probability models, reward structures, and campaign cost calculations.
• Strong understanding of gamification strategy, customer engagement, and retention within online gaming environments.
• Ability to build and maintain strong relationships with key stakeholders across multiple teams and functions.
• Excellent written and verbal communication skills in English.
• Proficiency in Spanish or Portuguese is considered a strong advantage.
• Strong organisational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Analytical and commercially minded, with a proactive approach to problem-solving and optimisation.

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