Community Lead

We are Media Molecule, a Guildford based game developer proudly part of the PlayStation Studios group. We have a history of creating Award winning games such as LittleBigPlanet, Tearaway and Dreams.  

Role Overview:

We are looking for a Community Lead to join our team to support our new project. The Community Lead will be responsible for Mm’s overall Community strategy and day-to-day management and development of our player Community. 

This is a hybrid role requiring employees to work onsite three days per week, with flexibility to work remotely on the remaining days.

What you’ll be doing:

• Defining community strategy for the Studio in alignment with wider goals – including project, creative and business goals.
• Build and execute long term community engagement strategy aligned with Mm’s game lifecycle, content updates, studio milestones and other releases.  
• Line management and professional development for community team, creating opportunities for growth and mentoring through initiatives. 
• Manage the Community team with the remit to engage and grow Media Molecule presence and upcoming project communities.
• Building relationships with our fans and partners (including media and influencers).
• Generating excitement and awareness for the studio and our portfolio of games. 
• Ensuring healthy boundaries between the Mm team and the Community.
• Oversee and scale studio’s presence on key channels (X, Instagram, TikTok, YouTube, Reddit), organise official Discord servers and host livestreams on Twitch to maintain consistent fan engagement. 
• Lead and deliver Mm’s Community projects and engagement strategy, ensuring alignment with Mm brand integrity. Identify new opportunities, channels, and ideas, for the studio as well as new projects. 
• Represent Media Molecule at events such as PAX, Develop, press and media events and online via streams.  
• Partner closely with other teams (production, analytics, QA, brand etc.) across the studio and wider PlayStation studios ensuring:  
  • strong communication channels
  • effective, cross discipline problem solving and knowledge sharing
  • understanding and articulating project health based on data and research
• Ability to develop and maintain strong relationships with Community counterparts (including Central marketing) across SIE and PSS.
• Establish and enforce community guidelines to maintain healthy, welcoming and inclusive space for all players. 
• Craft players facing messaging like FAQ documents, patch notes, and crisis communication strategy during challenging updates etc.  

What we are looking for:

• Previous experience managing, mentoring and developing a community team within the video games industry. 
• Proven experience defining and delivering innovative, creative and engaging Community strategies.  
• The ability to remain calm, professional and empathetic when dealing with passionate players.  
• Experience with tracking key KPIs connected to social media trends and player reactions.  
• Expert knowledge of major social media channels and video content including livestreaming. 
• Strong project management, time management and prioritisation skills. 
• Strategic thinking on how to keep players engaged and returning between content updates. 
• Top tier interpersonal skills with the ability to build collaborative working relationships, influence and problem solve effectively. 
• Able to travel, including internationally, when required. 
• Exceptional written and verbal communication skills – understanding of Mm’s brand, tone and voice. 
• Proven ability to deescalate online tension and manage high pressure crisis situations smoothly. 
• Experience managing localised communities across multiple regions and cultures. 
• Knowledge of image/video editing tools desirable.