Business Analyst

we are seeking a highly analytical and detail-oriented Business Analyst – Mobile Application to support the development, enhancement, and continuous improvement of the mobile application. This role plays a critical function in gathering, analyzing, and translating business and user requirements into functional specifications that support the evolution of the App as an integrated platform for retail, financial, lifestyle, and loyalty services. 

The Business Analyst will collaborate closely with business stakeholders, UX designers, development teams, and technology partners to ensure that business needs and customer expectations are accurately captured and translated into effective mobile solutions. The role also supports system testing, performance analysis, and implementation activities to ensure high-quality delivery of mobile app features. The ideal candidate will have strong experience in mobile application environments, digital ecosystems, or customer-facing platforms, preferably within industries such as retail, e-commerce, fintech, loyalty programs, or digital services. Key

Responsibilities

1. Business Requirements Analysis • Engage with internal stakeholders to gather, analyze, and document business requirements for the mobile application. • Translate business needs into structured Business Requirements Documents (BRD), user stories, and functional specifications. • Conduct gap analysis and impact assessments for new features or system enhancements. • Ensure business requirements are aligned with technical capabilities and user experience objectives.

2. User Journey & Functional Analysis • Analyze customer journeys, user flows, and mobile app interaction points to identify improvement opportunities. • Work closely with UI/UX teams to ensure business requirements are translated into intuitive and effective user experiences. • Support the development of process flows, feature specifications, and functional documentation for app enhancements. • Ensure alignment between user expectations, operational workflows, and system capabilities.

3. System Integration & Technology Collaboration • Work with development teams and technology partners to translate business requirements into Functional Specification Documents (FSD). • Support integration efforts between the mobile app and backend systems such as loyalty platforms, payment gateways, CRM, ERP, and partner APIs. • Assist in evaluating solution proposals to ensure alignment with business needs and system architecture.

4. Testing & Implementation Support • Coordinate and support User Acceptance Testing (UAT) to validate new features and enhancements. • Develop test scenarios and test cases based on business requirements. • Identify and document defects or functional gaps and coordinate with developers for resolution. • Support release activities including documentation updates, user guides, and operational readiness.

5. Data Analysis & Performance Monitoring • Analyze mobile app usage data, user behavior trends, and engagement metrics to identify improvement opportunities. • Work with product, marketing, and CRM teams to evaluate feature performance and user adoption. • Monitor app store feedback, user reviews, and analytics insights to recommend enhancements. 

6. Documentation & Stakeholder Communication Maintain comprehensive documentation including: • Business Requirements Documents (BRD) • Functional Specifications • Process Flow Diagrams • User guides and operational documentation • Facilitate requirement workshops, solution walkthroughs, and stakeholder review sessions. • Provide regular updates on analysis progress and requirement clarification to project stakeholders.

Qualifications, Knowledge & Competencies Education & Experience

• Bachelor’s degree in Computer Science, Information Systems, Business Administration, or related discipline.

• 3–6 years of experience in Business Analysis, Systems Analysis, or digital platform implementation roles.

• Experience working with mobile applications, digital platforms, or customer-facing systems.

• Hands-on involvement in requirement documentation, UAT coordination, and system implementation projects. Domain Knowledge

• Understanding of mobile application ecosystems (iOS / Android environments).

• Familiarity with UI/UX principles, user journey mapping, and customer experience design. 

• Knowledge of API integrations, backend systems, and digital platform architecture.

• Exposure to loyalty ecosystems, mobile payments, omnichannel commerce, or digital engagement platforms is advantageous.

• Familiarity with Agile or Scrum development methodologies. Skills & Abilities

• Strong analytical thinking and problem-solving capabilities.

• Excellent business requirements gathering and documentation skills.

• Ability to translate complex business processes into structured system requirements.

• Strong stakeholder management and communication abilities.

• Comfortable working with cross-functional teams including developers, designers, and business users.

• Strong organizational skills with the ability to manage multiple initiatives simultaneously.

• Familiarity with business analysis tools, project management tools, and analytics platforms is advantageous.