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Prepare case-style brand problems: diagnose a weak position, propose a platform, and defend trade-offs. Be ready to explain how Song Life work plugs into Accenture’s broader transformation work, and how you lead multi-disciplinary teams under tight client timelines.
Strong fit if you have senior brand strategy experience, enjoy consulting pace and client-facing leadership, and want a large global platform. Weaker fit if you prefer pure agency craft without enterprise process, or fully remote work—this listing is not remote.
As Brand Strategy Director for Song Life, expect client workshops on brand positioning, narrative, and go-to-market; align creative, research, and account teams; and package strategy for senior Accenture and client stakeholders. Days mix facilitation, decks, and cross-practice coordination inside Accenture Song—not pure media buying or hands-on design.
Strengthen brand strategy frameworks, storytelling, and workshop design; deepen category or life/consumer vertical knowledge; and practice consulting delivery (scope, stakeholders, proposals). No certification list or costs were provided for this role family.
No. The listing marks remote as off and anchors the job in Fort Myer / Arlington, Virginia.
Song is Accenture’s brand and customer experience arm; Song Life is the life-focused practice within that group for this Brand Strategy Director seat.
Not in the provided data—no pay bands, Glassdoor/Indeed ratings, or certified salary figures were included.
Website: accenture.com
Accenture plc is an Irish domiciled technology consulting company headquartered in Dublin, Ireland for tax purposes. Founded in 1989 in the United States, Accenture provides information technology and management consulting services across 120 countries globally.
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Join Accenture as a Brand Strategy Director at Song Life in Fort Myer, Arlington County. Lead transformational brand strategies that keep organizations ahead in a rapidly evolving marketplace. About the Role Accenture Song Life is seeking an experienced Brand Strategy Director to drive strategic brand initiatives for our clients. In this full-time position, you'll shape how brands engage with audiences, navigate complex market dynamics, and maintain relevance amid accelerated business cycles and diverse consumer needs. This is a leadership role where your strategic vision directly impacts how brands communicate and grow. What You'll Do Develop comprehensive brand strategies that address evolving market pipelines and emerging audience segments Lead cross-functional teams in translating strategic insights into actionable brand campaigns and initiatives Conduct market analysis and competitive research to inform brand positioning and messaging Manage the evolution of brand identity and communication frameworks as business landscapes shift Collaborate with clients and internal stakeholders to define brand objectives and measure strategic success Guide strategy execution across multiple channels and touchpoints to ensure consistent brand presence Support accelerated product launches and go-to-market strategies with strong brand foundations What We're Looking For Proven experience in brand strategy, marketing strategy, or related strategic leadership roles Demonstrated success developing and executing brand strategies in complex, fast-paced environments Strong analytical and creative thinking skills with the ability to translate data into strategic recommendations Excellent leadership and communication abilities with experience managing teams and stakeholders Deep understanding of brand positioning, messaging, and how to maintain brand relevance Experience working with diverse audiences and navigating multichannel brand landscapes About Accenture Accenture is a global professional services company that combines strategy, technology, and operations to deliver meaningful results for the world's leading organizations. Accenture Song is our creative services network, built to help brands and businesses stay continually relevant through innovative storytelling and strategic thinking. How to Apply To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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