Associate Director, Media Buying

Join SimpsonScarborough as an Associate Director of Media Buying in Alexandria, Alexandria City. Lead strategic planning and execution of media campaigns for higher education institutions as part of a premier marketing firm dedicated to helping colleges and universities thrive and grow.

About the Role

As Associate Director of Media Buying, you'll take on a leadership role driving the planning, negotiation, and optimization of media placements across channels. This full-time position puts you at the center of our media strategy operations, partnering with creative and account teams to deliver measurable results for prominent higher education clients.

What You'll Do

• Direct the development and execution of media buying strategies aligned with client objectives and business goals
• Negotiate media rates and secure placements across digital, print, broadcast, and other channels
• Analyze campaign performance data and continuously refine tactics to maximize ROI and efficiency
• Lead collaboration with creative, planning, and account management teams
• Serve as a strategic advisor to clients on media trends and market opportunities
• Manage media budgets and vendor relationships to ensure optimal resource allocation
• Mentor and develop junior media buying professionals

What We're Looking For

• Proven track record in media buying with demonstrated campaign success
• Strong analytical capabilities and proficiency with media planning tools and platforms
• Excellent negotiation and relationship-building skills with media vendors and partners
• Knowledge of or genuine interest in higher education marketing
• Leadership experience with the ability to mentor and guide team members
• Strategic thinking paired with strong project management and organizational skills

About SimpsonScarborough

SimpsonScarborough is a recognized leader in higher education marketing, specializing in building enduring brands that elevate the work of colleges and universities. Our team of approximately 70 marketing professionals is dedicated to creating meaningful campaigns that help institutions connect with and inspire their audiences. We partner with higher education leaders across the country to develop marketing strategies that drive enrollment, engagement, and institutional advancement.

How to Apply

Ready to lead media buying strategy for influential higher education brands? Apply through this job listing to share your experience and vision for the role. We review applications on a rolling basis and look forward to hearing from you.