AI Optimisation Manager

We are an organisation that exists to drive progress. That’s the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity.

Role Overview

We’re looking for an AIO Manager to help evolve our search strategy for the AI-driven discovery era. This role will report to our Head of Optimization to help optimise content for AI-powered interfaces such as ChatGPT, Gemini, Perplexity, and other generative engines.

You’ll play a key role in ensuring our content is discoverable, interpretable, and cited across both search and AI ecosystems. You’ll create long-term strategies that leverage AI deliberately to drive organic subscriber acquisition growth.

Key Responsibilities

AI Search and Content Optimizations:

• Create optimization strategies that ensure our brand and content is discoverable and cited in AI-driven environments 
• Collaborate with editorial and product teams to ensure all channels are optimized for AI search discoverability 
• Build a test-and-learn framework to scale successful AI-driven initiatives across the organisation
• Test various content formats and back-end engineering strategies to improve visibility in AI-generated responses

Monitoring and Evaluation:

• Analyze search patterns across LLMs to identify trends and influence content and product roadmaps
• Translate emerging AI search trends into actionable growth opportunities
• Run AIO audits and provide actionable recommendations
• Monitor performance metrics and provide regular reporting on AI referral channels
• Conduct in-depth keyword and AI prompts research and competitive audits

Cross-functional Collaboration:

• Partner closely with editorial, product, engineering, and marketing teams to align AI optimization strategies with business goals
• Collaborate with data and analytics teams to define measurement frameworks and reporting for LLMs
• Leverage AI tools and automation to improve marketing performance across acquisition channels and onsite conversion journeys
• Identify opportunities to streamline and automate marketing and reporting workflows, reducing manual effort and increasing speed to execution
• Collaborate with email marketing team on content initiatives such as subject line testing and schedule optimizations

Experience And Skills

• 3 years of experience in SEO, search marketing or other technical disciplines
• Experience in AIO, AI research and LLMs
• Up to date in current and emerging AI trends
• Experience with analytics tools and SEO softwares
• Strong analytical skills and data driven decision making
• Excellent communication skills and cross-team collaboration
• Deep understanding of on-page, off-page and technical SEO best practices

The expected base salary for this position is $79,000 – $106,000 base plus a performance related bonus. It is not typical for offers to be made at or near the top of the range. Rather, salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.

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