Spectrumbpo eCommerce business support services
About Company
One of the first problems SpectrumBPO identified was that the client’s product pages looked drastically different across platforms. On Amazon, descriptions were overly technical; on Walmart, they were minimal; and on Shopify, they leaned too heavily on lifestyle language without product details. This inconsistency was costing the brand both credibility and sales.
SpectrumBPO’s team introduced clear Amazon Brand Guidelines as the foundation for all content moving forward. These guidelines covered tone of voice, image styling, bullet point structure, and compliance best practices. Not only did this standardize the brand’s look and feel, but it also allowed for faster content creation and easier onboarding of new products—cutting listing preparation time by nearly 40%.
