Brand Designer, Web

About Persona

Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.

We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Reddit relies on Persona for age assurance and verification to comply with online safety regulations, protecting younger users while maintaining a seamless experience. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.

We’re growing rapidly and looking for exceptional people to join us!

About the role

As a Senior Interactive Designer at Persona, you’ll join our growing Brand Studio and help define the next chapter of our brand across every digital touchpoint.

With a primary focus on our marketing website, you’ll lead design exploration and guide how the site grows — working from early concepts through iteration and production, and setting the bar with thoughtful, well-crafted digital experiences. You’ll need a strong understanding of how to build and scale design systems, along with the drive to keep pushing the work forward.

This role require close collaboration across teams, managing projects of varying scope and complexity cross-functionally.

With a rebrand just underway, this is a rare opportunity to help shape our visual system at a foundational moment and make a lasting impact on Persona’s brand.

What you’ll do at Persona

• Design and deliver category-defining digital experiences across our marketing website and interactive touchpoints (including event activations, micro-sites, and digital collateral)

• Lead the direction of our marketing website through alignment on strategy, guiding day-to-day execution with the web team, and rethinking how our brand comes to life across interactive surfaces

• Partner with design and engineering to turn bold concepts into refined prototypes and polished, production-ready experiences

• Raise the bar for craft across the brand team and influence how our brand shows up within product

• Champion a culture of feedback and collaboration, engaging designers, cross-functional partners, and executive stakeholders

• Develop a deep understanding of Persona’s brand and play a defining role in where it goes next

What you’ll bring to Persona

• A standout interactive portfolio that reflects a deep passion for craft and technology, grounded in clear understanding of audience behavior and motivation

• 7+ years of experience in agency or in-house environments, focused on digital experiences and marketing website design

• Strong UX instincts and the ability to translate principles into intuitive, empathetic user experiences

• A drive to build cohesive visual systems — and the curiosity to push beyond the status quo, regardless of scale or precedent

• The ability to self-direct in a fast-moving environment, managing multiple workstreams while keeping stakeholders aligned

• A collaborative mindset and strong communication skills, with confidence presenting work and decisions to cross-functional partners and executive stakeholders

• Fluency in industry-standard tools and producing production-ready files. We work with Adobe Creative Cloud, Figma, Notion, and AI and prototyping tools (such as Cursor, Claude Code, ProtoPie, etc.). Experience with AI, code-based animation, or emerging technologies is a strong plus

Benefits and Perks

For full-time US-based employees (excluding internship and contractor opportunities), Persona offers a wide range of benefits, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipend, wellness benefits, among others.

For full-time UK employees, Persona offers a wide range of benefits, including private medical insurance, dental insurance, a 6% employer pension contribution, unlimited PTO, a monthly wellness stipend, professional development stipend, co-working stipend, and more.

As part of our interview process, all candidates will be asked to verify their identity with Persona. This step is used solely to confirm that candidates are who they say they are, and will have no impact on hiring decisions.