See something that should exist? Build it.
See a better way? Do it.

At Terrific, every role directly impacts how we grow from product to revenue to customer experience. We’re building the next generation of social commerce through live shopping powered by real-time data and AI.

And we believe customer data should belong to the brands who earn it — not third-party platforms.

Data Storyteller

What this role is

Most companies hire analysts to report on what happened. We are hiring someone who can explain why it happened, what it means in dollars, and what should happen next.

At Terrific, data is not a reporting function. It is part of the revenue engine. We help brands, retailers, publishers, and media groups turn owned traffic, content, and audience attention into measurable commerce outcomes. That means we need someone who can take conversion, AOV, CAC, RPM, audience behavior, content performance, and first-party data signals — then turn them into clear stories that move clients and internal teams to action. On page 2 of the Revenue DNA deck, the standard is clear: create value, explain why it happened, and build what happens next. On page 6, the team standard is “Dollar Translators.”

What you will do

• Turn product, commerce, media, and campaign data into clear narratives for clients, leadership, sales, and customer success
• Build executive-ready performance stories that connect activity to revenue outcomes
• Translate metrics like CVR, AOV, traffic quality, CAC, retention, RPM, time on site, and audience recirculation into business cases
• Surface the economic gap before a team jumps into features or tactics
• Partner with revenue, product, CS, and leadership to identify where Terrific is creating measurable value and where value is leaking
• Create client-facing QBR narratives, case studies, board-ready materials, and internal decision memos
• Help build a repeatable measurement language for both commerce clients and media clients
• Use AI tools to speed analysis, insight generation, synthesis, and presentation quality

What great looks like

• You can look at a messy dataset and get to the commercial truth fast
• You do not hide behind dashboards
• You can explain performance to a VP of eCommerce, a CMO, a publisher executive, or the CEO without changing the underlying logic
• You are outcome-first, not report-first
• You naturally ask: How much value did we create? Why did it happen? What should happen next?

Minimum bar

• 4+ years in analytics, insights, strategy, BI, growth, or performance storytelling
• Strong experience in at least one of Terrific’s three pillars: eCommerce, Marketing, or Media
• Enough fluency across the other two to operate credibly on day 1
• Proven ability to turn data into narratives for senior decision-makers, not just analysts
• Comfortable with funnels, attribution logic, experimentation, and commercial math
• Strong with modern analytics and visualization tools; comfortable using AI to speed synthesis and production
• Can independently build a business case from incomplete information

Non-negotiables

• You must be able to speak the language of commerce economics, marketing spend, and media monetization
• You must be able to contribute from day one without waiting for perfect structure or perfect data

This isn’t for someone with

• A pure reporting mindset
• Beautiful decks with no commercial conclusion
• Can describe metrics but not what they mean financially
• Strong in one pillar, blank in the others
• Needs excessive direction to find the story or deliver

Why join

Terrific is building owned social commerce infrastructure for brands and media companies that are tired of renting attention from third-party platforms. If you want your work to influence product, revenue, and strategy — not sit in a dashboard no one reads — this is your opportunity.