Sales Development Representative – APAC

ROLE SCOPE:

Reporting to the Marketing Manager – APAC, the Sales Development Representative (SDR) for APAC plays a critical role at the top of our revenue funnel, bridging the gap between Marketing and Sales. This role is focused on identifying, engaging, and nurturing new business opportunities that ultimately drive pipeline growth for the APAC Sales team (both inside and field sales).

You will be responsible for securing leads by identifying and qualifying sales opportunities and passing them on to the appropriate sales teams. This includes producing qualified prospects through proactive outreach to target accounts/markets, as well as following up on inbound leads generated through marketing programs. By nurturing prospects over time, you will discover their needs, offer relevant resources, and determine their stage in the buying process to help propel the sale forward.

The role requires using targeted, insightful questioning to engage decision makers in meaningful conversations, sharing relevant product and service information, and clearly articulating how our solutions can address their business challenges. You will maintain strong knowledge of our product and service portfolio, document all outbound and inbound activity, and manage client accounts in CRM and related marketing databases. Collaboration with marketing, sales, and sales teams will be essential to ensure alignment and impact.

The ideal candidate is curious, resilient, and passionate about connecting businesses with solutions that solve their most pressing challenges—particularly in hospitality, food service management, and enterprise software.

Why This Role Matters:

This is not just a lead-gen role, it’s the foundation of our go-to-market strategy. You’ll help shape first impressions and set the tone for every future customer engagement.

 

 

PRINCIPAL DUTIES & RESPONSIBILITIES:

Prospecting & Lead Generation

• Identify and engage net-new accounts via phone, email, LinkedIn, and other digital platforms.
• Work closely with APAC Marketing Lead to follow up on inbound leads from marketing programs (webinars, whitepapers, events, etc.).
• Research target accounts and contacts to personalize outreach and improve conversion.
• Qualify leads based on defined criteria (company size, role, buying readiness, etc.).
• Maintain accurate records of activity and progress in Salesforce.

Qualification & Handoff

• Conduct brief discovery meetings to assess needs, pain points, and buying interest.
• Deliver compelling value pitches and spark interest in a deeper evaluation.
• Facilitate warm handoffs and calendar appointments for Sales Executives.

Nurturing & Re-Engagement

• Re-engage dormant prospects in coordination with Sales.
• Act as a prospect concierge, sharing content, answering early questions, and maintaining momentum until sales engagement makes sense.
• Support 1:1 Account-Based Marketing efforts in key verticals.

Collaboration & Tools

• Work closely with Sales, Marketing, and Product to align messaging and go-to-market efforts.
• Execute digital outreach using tools like Pardot, LinkedIn Sales Navigator, HighSpot, and Quip.
• Stay up to date on industry trends, market movements and competitor activities to identify new business opportunities and refine outreach strategies.

 

 

WHAT SUCCESS LOOKS LIKE

• Consistent creation of Sales Accepted Opportunities (SAOs) and Sales Qualified Leads (SQLs).
• Strong conversion from outreach to scheduled meetings.
• Pipeline acceleration support through timely re-engagement and qualification.
• Perform other duties as required in line with the evolving needs of the business.

 

REQUIREMENTS FOR SUCCESS:

• 2+ years of experience in software sales or sales development, preferably Hospitality and B2B SaaS.
• Strong written and verbal communication skills; confident, persuasive, and personable.
• Possess a hunter mentality.
• Demonstrated ability to exceed goals in a fast-paced environment.
• Proficiency with Salesforce (e.g., Pardot, Salesloft) and LinkedIn Sales Navigator, and other intent data monitoring tools
• High attention to detail, organization, and follow-through.
• Experience in hospitality, restaurant, or enterprise tech space is a strong plus.
• Bachelor’s degree in business, marketing, or related field preferred.
• Resilient and self-motivated with a team-first attitude.
• Curious, coachable, and eager to grow in a sales or marketing career.
• Customer-obsessed mindset with a focus on long-term relationship-building.
• Possess a good understanding of the competitive landscape in key markets in APAC – Thailand, Indonesia, Australia and New Zealand, Greater China. Proficiency in Thai and Bahasa Indonesia is a plus, but not a must.