Betsson Group
The Greek marketing team is looking for a CRM Manager who is passionate about sports and casino. This is a fantastic opportunity to work with our world class and award-winning brands.
THE WOW
We are looking for a CRM manager to join our dynamic team in Malta. You will be directly responsible for all the CRM lifecycle strategy. Oriented by data and business intelligence this role will plan and coordinate multi-channel, segmented life cycle campaigns. Main objectives are to drive conversion, early life, cross-sell, churn prevention and reactivation rates. It is an exciting and fast paced role that requires passion and an eye for detail.
A flavour of what you will be doing:
- Devise and execute effective marketing programmes within the customer lifecycle
- Work closely with product managers to increase campaign ROI through tailor-made nurture programmes aimed at monetising players post the 1st interaction with a campaign
- Build & automate lifecycle communication in collaboration with central CRM towards decreasing churn and enhancing player engagement
- Define the brands contact strategy (right place, right time, right person) by aligning with the product team on segmentation and targeting of communication
- Champion an ongoing tests & learn programme (A.B, MVT & Control group) & optimise marketing programmes based on learnings
- Work with BI & Data warehouse teams to facilitate real-time data-driven communication
- Conduct analysis of the performance of all CRM journeys
YOU’RE GOOD AT
- At least four years of iGaming experience
- At least two years of CRM experience
- Excellent communication skills
- Analytical skills
- Excellent organisation skills
- Fluent in both Greek and English
CHALLENGE ACCEPTED?
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Working in Malta
Malta, officially the Republic of Malta, is an island country in Southern Europe located in the Mediterranean Sea, between Sicily and North Africa. It consists of an archipelago 80 km (50 mi) south of Italy, 284 km (176 mi) east of Tunisia, and 333 km (207 mi) north of Libya. The two official languages are Maltese and English but Maltese is recognised as the national language. The country's capital is Valletta, which is the smallest capital city in the European Union (EU) by both area and population.
Market context
- Similar listings in Malta 1
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