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Marketing Specialist

  • Full Time
  • Anywhere

CompuGroup Medical

CompuGroup Medical is hiring a full-time Marketing Specialist to join its growing team in Austin, Travis County, Texas — a key hub for the company's North American operations in digital health technology.

About the Role

As a Marketing Specialist at CompuGroup Medical, you will play a hands-on role in advancing the company's presence in the US healthcare IT market. This position sits at the intersection of strategy and execution, supporting campaigns that help healthcare professionals discover and adopt solutions designed to improve patient outcomes. You will collaborate across internal teams to bring compelling, accurate marketing content to life across multiple channels.

What You'll Do

  • Develop and execute multi-channel marketing campaigns targeting healthcare providers and clinical decision-makers
  • Create original content including email campaigns, landing pages, blog posts, social media copy, and sales enablement materials
  • Manage and optimize digital advertising efforts across search, display, and social platforms
  • Track campaign performance using analytics tools and translate data into actionable recommendations
  • Coordinate with product, sales, and design teams to ensure consistent brand messaging across all touchpoints
  • Support trade show and event logistics, including materials preparation and post-event follow-up
  • Maintain and update the marketing content calendar, ensuring timely delivery of planned initiatives

What We're Looking For

  • Bachelor's degree in Marketing, Communications, Business, or a closely related field
  • Demonstrated experience in a B2B marketing role, ideally within healthcare, health IT, or SaaS
  • Proficiency with marketing automation and CRM platforms (such as HubSpot, Marketo, or Salesforce)
  • Strong written and verbal communication skills with attention to accuracy and tone
  • Comfort working with data — able to set up tracking, interpret results, and report on KPIs
  • Ability to manage multiple projects simultaneously in a fast-paced environment
  • Familiarity with digital marketing best practices including SEO, SEM, and email deliverability

About CompuGroup Medical

CompuGroup Medical (CGM) is a global leader in e-health software, serving hundreds of thousands of physicians, pharmacists, and other healthcare professionals across more than 50 countries. The Austin office supports CGM's expanding footprint in the US market, where the company develops and delivers software that streamlines clinical workflows, improves care coordination, and empowers providers to spend more time on what matters most — their patients.

How to Apply

If you're ready to contribute your marketing expertise to a mission-driven healthcare technology company in Austin, apply directly through this listing to be considered for the Marketing Specialist role at CompuGroup Medical.

To apply for this job please visit www.adzuna.com.

About this role & career path

Working in Austin, TX

Austin is the capital city of the U.S. state of Texas. With a population of 961,855 at the 2020 census, it is the 12th-most populous city in the U.S., fifth-most populous city in Texas, and second-most populous U.S. state capital, while the Austin metro area with an estimated 2.55 million residents is the 25th-largest metropolitan area in the nation. Austin is the county seat and most populous city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it has been one of the fastest-growing large cities in the United States since 2010.

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