CSA Education LLC
The Marketing Manager acts as the primary executor for the “Dual-Track” marketing calendar across CSA Education and BetterLesson Learning, with a strategic focus on data analytics and market research to drive results.
Requirements
- Execute monthly content calendar based on the Director’s strategic themes.
- Manage daily HubSpot tasks, including building automated email workflows, creating landing pages and forms, and maintaining CRM hygiene.
- Maintain a daily presence across all brands on social media (primarily LinkedIn), monitoring engagement and responding to community interactions.
- Provide sales enablement tools (such as email templates or social posts) based on the current theme to support the sales teams.
- Conduct weekly reviews of industry news and competitor trends, distributing a summary report to internal stakeholders to keep the teams informed.
- Coordinate market research and analyze the resulting data to identify the values and buying habits of our target customers.
- Analyze performance data and review analytics to generate recommendations for marketing optimization.
- Maintain a thorough knowledge of relevant industry trends affecting CSA and BLL business prospects and the preK–20 market, including the challenges facing state and district stakeholders, teachers, and students.
- Assist in drafting blog posts, video scripts, social media content, case studies, white papers, and other sales enablement materials.
- Assist in production of video and design assets to accompany created content.
- Assist in executing minor updates on company websites (WordPress) as needed.
- Perform other duties as required and assigned.
Originally posted on Himalayas
To apply for this job please visit himalayas.app.
About this role & career path
Working in United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic consisting of 50 states and a federal capital district, Washington, D.C. The 48 contiguous states border Canada to the north and Mexico to the south, with the semi-exclave of Alaska in the northwest and the archipelago of Hawaii in the Pacific Ocean. The United States also asserts sovereignty over five major island territories and various uninhabited islands in Oceania and the Caribbean. It is a megadiverse country, with the world's th
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