Push Specialist

Our client is an international product-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region, and now take the success to the world.

We are currently looking for a Push Specialist to join the team.

📋 Key responsibilities and your contribution:

• 1+ years of experience working with push notifications / CRM within the iGaming, betting, or affiliate verticals.

• Experience with mobile applications (iOS/Android) and push delivery platforms (OneSignal, Push.Express, or similar.

• Strong understanding of retention mechanics and the user lifecycle (from Registration to FTD, Repeat Deposits, and Reactivation).

• Setting up trigger-based communications, automated flows, and push strategies (web, in-app, browser) for both user acquisition and retention.

• Working with diverse audiences (new, active, VIP, dormant, churn-risk) to launch personalized offers and promotional campaigns.

• Conducting A/B testing, reporting, and analyzing key performance metrics (CTR, Open Rate, Delivery Rate, CR, Opt-in/out, Retention, ROI, LTV).

• High level of independence and initiative, with the ability to build processes and workflows from scratch.

• Close cross-functional collaboration with media buying, retention, product, and design teams.

📚 Your qualifications:

• Build and scale push communication processes for both retention and acquisition traffic.

• Develop communication strategies across various GEOs, products, and traffic sources (including ASO, Facebook, and iOS/Android apps).

• Build trigger-based push flows across all stages of the user lifecycle (from registration and FTD to repeat deposits and reactivation).

• Segment user bases to launch personalized offers, bonus messaging, and promotional campaigns.

• Analyze key metrics, manage reporting, and continuously run A/B tests to validate hypotheses.

• Optimize the user journey to increase overall retention, engagement, and repeat activity.

• Continuously explore and implement new communication approaches and mechanics.

• Work closely with media buying, retention, product, and design teams.

• Participate in the development of promotional campaigns, special offers, and initiatives to improve the overall user experience.

Benefits:

⭐ Time Off & Recovery: 20 working days of fully paid annual leave, fully paid sick leave, and public holidays off according to company policy.

⭐ Health & Wellness: A flexible Benefits cafeteria that allows you to choose the perks that fit you best, with options including medical support, regular check-ups, mental health services, or gym access.

⭐ Education & Development: Internal and external training, industry events, language courses, and professional service subscriptions.

⭐ Workspace & Tech: All necessary corporate equipment provided, the flexibility to work fully remotely, and premium digital tools to enhance performance (e.g., AI tools, ChatGPT Plus).

⭐ Work Environment & Perks: Holiday bonuses, gifts for special occasions, paid business trips, and team events.

Originally posted on Himalayas