Easy Outsource
This is a remote position.
WFH | Full-Time | 9am – 5pm EST
Job Overview
We are seeking an experienced Digital Marketing Manager to drive brand awareness, lead generation, and membership growth for a Pilates studio franchise. This role will oversee the full digital marketing ecosystem, including social media, paid advertising, local search visibility, SEO, and reputation management.
The ideal candidate has a proven track record working with fitness, wellness, gym, or Pilates brands and understands the unique challenges of marketing a location-based franchise business. Strong expertise in Google Ads is essential.
KEY RESPONSIBILITIES:
Strategy & Planning
- Develop and manage monthly content calendars aligned with business objectives and promotional campaigns
- Create and execute integrated marketing campaigns to drive memberships, class bookings, and local brand awareness
- Develop and refine ongoing social media and digital marketing strategies
- Analyze performance data and identify opportunities for growth and optimization
Social Media Management
- Create, schedule, and publish engaging content across social media platforms, including posts, reels, and stories
- Design and edit creative assets, graphics, and video content
- Manage community engagement, respond to inquiries, and maintain brand voice across platforms
- Monitor social media trends and recommend new content opportunities
Local Presence & Reputation Management
- Manage and optimize Google Business Profile listings
- Maintain accurate business information across relevant local directories and discovery platforms
- Monitor and respond to online reviews and customer feedback
- Implement strategies to improve local search visibility and reputation
Performance Marketing
- Plan, launch, and manage Google Ads campaigns across Search, Display, Performance Max, and Local campaigns
- Manage Meta advertising campaigns to drive leads, memberships, and promotions
- Monitor campaign performance, optimize budgets, audiences, and creative assets
- Track key performance metrics and provide regular reporting with actionable insights
- Develop lead generation strategies focused on membership acquisition and retention
SEO & Organic Growth
- Develop and execute local SEO strategies
- Optimize website content and landing pages for search visibility
- Create SEO-focused blog articles and content
- Conduct keyword research and implement on-page SEO best practices
- Monitor SEO performance and identify opportunities for growth
QUALIFICATIONS:
Required
- 3+ years of digital marketing experience
- Strong hands-on experience managing Google Ads campaigns with measurable results
- Experience managing Meta Ads campaigns
- Experience with Google Business Profile optimization and local SEO
- Knowledge of SEO best practices, keyword research, and content optimization
- Experience with social media content creation and community management
- Strong analytical skills and ability to interpret campaign data
- Excellent communication and project management skills
Preferred
- Experience working with Pilates studios, fitness brands, gyms, wellness businesses, or boutique fitness concepts
- Experience marketing franchise or multi-location businesses
- Basic graphic design and video editing skills
Originally posted on Himalayas
To apply for this job please visit himalayas.app.
About this role & career path
Working in United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic consisting of 50 states and a federal capital district, Washington, D.C. The 48 contiguous states border Canada to the north and Mexico to the south, with the semi-exclave of Alaska in the northwest and the archipelago of Hawaii in the Pacific Ocean. The United States also asserts sovereignty over five major island territories and various uninhabited islands in Oceania and the Caribbean. It is a megadiverse country, with the world's th
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