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Prepare concise examples of brand strategy you owned—positioning, audience insight, competitive framing—and how you guided teams from brief to activation. Be ready to discuss stakeholder management at VP level and how you judged brand outcomes.
Best suited to leaders who set brand strategy, coach teams, and work well in a New York City, in-office setting with BGB Group.
As VP, Brand Strategy at BGB Group in New York City, the day typically runs on senior brand direction: clarifying positioning, aligning creative and commercial stakeholders, and turning insight into coherent narratives. Expect strategy reviews, cross-team guidance, and decisions that keep brand work on brief and on priority.
No. The listing is New York City and is not marked remote.
Brand strategy leadership—positioning, stakeholder alignment, and clear brand direction at BGB Group.
See bgb.com.
Website: bgb.com
Public cache only — not an employee review.
BGB Group is seeking a Vice President of Brand Strategy to lead our commercial positioning and market differentiation efforts from our New York City headquarters. This is a full-time leadership role for an experienced strategist ready to shape how pharmaceutical and life science companies navigate market opportunities and build breakthrough impact. About the Role As Vice President of Brand Strategy at BGB Group, you will oversee the strategic direction of our commercial solutions, translating healthcare market insights into compelling brand narratives and positioning that drive client growth. You'll partner across our consulting, communication, creative, and technology teams to develop integrated strategies that address the industry's most pressing challenges. What You'll Do Lead the development and evolution of strategic brand frameworks and positioning for pharmaceutical and life science clients Conduct market analysis, competitive intelligence, and stakeholder research to inform strategy and identify market opportunities Collaborate with cross-functional teams—including strategists, scientists, creatives, and technologists—to translate brand strategy into integrated campaigns and communications Mentor and build high-performing strategy teams, fostering a culture of breakthrough thinking and evidence-based decision-making Present strategic recommendations and insights to senior leadership and key clients with clarity and persuasion Oversee the measurement and optimization of brand strategy initiatives to ensure alignment with business objectives Stay current with healthcare industry trends, regulatory landscape shifts, and emerging market dynamics What We're Looking For 8+ years of brand strategy, marketing strategy, or commercial consulting experience, with 3+ years in a leadership role Demonstrated expertise in pharmaceutical, life science, healthcare, or regulated industry strategy Proven ability to develop data-driven strategies that connect market insights to measurable business outcomes Strong leadership and cross-functional collaboration skills with the ability to influence without direct authority Excellent strategic thinking, analytical rigor, and communication ability Bachelor's degree in marketing, business, communications, or related field (or equivalent professional experience) About BGB Group BGB Group is an independent commercial solutions partner dedicated to advancing healthcare through strategic insight and breakthrough thinking. We assemble diverse teams—strategists, scientists, communicators, creatives, technologists, and data experts—to deliver consulting and communication solutions that help pharmaceutical and life science organizations solve complex market challenges and create…
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