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Be ready to discuss how you have led retail media creative or content strategy at scale: portfolio examples, retailer/marketplace constraints, and how you balance brand craft with performance.
Strong fit if you lead creative and content strategy for retail media, can operate at VP altitude with clients and internal teams, and prefer on-site Midtown Manhattan work near Grand Central over remote.
As Vice President, Retail Media Creative & Content Strategy at Dentsu Aegis Network Ltd. in Grand Central, Manhattan, your day likely centers on setting creative and content direction for retail media programs. You would align brand, retailer, and media partners on narratives, formats, and measurement priorities; review campaigns and content systems with creative and strategy teams; and present recommendations to senior clients and internal leadership.
Time is split between stakeholder forums, creative reviews, and cross-functional planning with media, analytics, and account leads—on-site in Midtown rather than remote.
Build depth in retail media ecosystems, shopper content strategy, creative leadership, and partner storytelling. Strengthen briefing discipline, multi-channel content systems, and the ability to translate commerce goals into creative platforms. No certification list or cost data was provided for this listing.
No. The listing is for Grand Central, Manhattan (remote flag is off), so plan on Midtown presence.
Vice President–level ownership of retail media creative and content strategy—direction, quality, and partner alignment more than day-to-day production alone.
Grand Central is a major Midtown rail hub at 42nd and Park, so commuting options and Midtown agency density are practical factors for daily work.
Vice President, Retail Media Creative & Content StrategyDentsu Aegis Network Ltd.Grand Central, Manhattan The Opportunity We are seeking a Vice President to build and lead a next-generation creative strategy capability that directly drives retail media performance. This role is pivotal in shaping the future of our Retail Media division. Day-to-Day Responsibilities Develop and execute innovative creative strategies for retail media campaigns. Mentor and guide a team of creatives to ensure high-quality content that aligns with business goals. Analyze market trends and consumer behavior to inform strategic decisions. Cultivate relationships with key stakeholders, including clients and partners. Who We're Looking For A seasoned professional with a minimum of 10 years in creative strategy or related fields. Demonstrated success in leading teams to deliver high-impact retail media campaigns. Proven ability to develop and implement innovative strategies that drive business growth. More About Dentsu Aegis Network Ltd. Dentsu Aegis Network Ltd. is a global leader in digital marketing, providing innovative solutions for clients across various industries. With offices worldwide, we are committed to fostering creativity and excellence in everything we do. Applying for This Role To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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