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Expect case-style questions on marketing ROI, subscription/DTC economics, and cross-functional influence.
Strong fit if you lead marketing finance or FP&A for consumer/DTC brands, are fluent in media economics, and can translate performance metrics into clear executive decisions at a high-growth supplement company.
As Sr. Director, Marketing Finance at Nutrafol, you would own the financial backbone of marketing: media and promotion ROI, campaign P&L, forecasting, and trade-offs between growth and efficiency. Typical work includes partnering with brand, performance, and finance on budgets, variance deep-dives, unit economics for subscriptions/kits, and board-ready narratives on CAC, LTV, and channel mix for a DTC-heavy wellness brand.
The listing is United States–based and not flagged as remote (remote = 0).
Hair growth and hair-loss supplements for different demographics, with ongoing portfolio expansion covered in trade and consumer press.
Senior marketing finance, consumer FP&A, or brand/performance finance leadership with DTC or CPG experience—not a specific cert requirement in the available data.
Website: nutrafol.com
Public cache only — not an employee review.
Nutrafol, the pioneer in hair wellness, is hiring a Sr. Director, Marketing Finance to lead financial strategy across its highest-growth digital channels. This is a full-time leadership opportunity based in the United States for a finance executive who wants to sit at the heart of a fast-scaling consumer health brand. About the Role Reporting to the SVP, Head of Finance, the Sr. Director, Marketing Finance owns the Revenue and Marketing forecast model for Nutrafol's .COM and Amazon channels and acts as the financial lead for the DTC and e-commerce business. This is a commercially embedded position — not a back-office function — where you partner closely with the CMO to shape channel strategy, guide investment decisions, and turn rigorous analysis into clear direction. You will excel here if you are intellectually curious, comfortable navigating ambiguity, and motivated by building both precise forecasting models and a high-performing team. Key Responsibilities Build, own, and continually refine the single Revenue and Marketing forecast model for the .COM and Amazon channels, keeping it aligned to live strategy and market shifts. Run and improve the annual and ongoing planning process, coordinating across Marketing and commercial teams to deliver a consolidated channel plan to leadership. Lead strategic finance initiatives such as scenario planning and investment prioritization. Serve as a trusted thought partner to the CMO and SVP, Head of Finance, translating complex analysis into actionable recommendations. Hire, manage, and develop a team grounded in analytical rigor and strong business partnership. Champion best-in-class planning tools and AI-enabled workflows, and safeguard data integrity alongside Accounting, Data, and Business teams. Qualifications 10+ years in FP&A, corporate, or strategic finance, including 3–5 years leading a team. Direct DTC or e-commerce finance experience required; familiarity with Amazon's ecosystem (Vendor Central, Seller Central, or Advertising) is a plus. MBA or equivalent required; investment banking, consulting, or corporate strategy backgrounds are valued. Advanced financial modeling, executive-level communication, and cross-functional influence skills. Comfort using AI tools (e.g., Claude, Copilot) to accelerate analysis, plus Excel mastery and BI experience such as Tableau. About Nutrafol Nutrafol creates clinically tested, physician-recommended hair growth products built on a…
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