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Prepare: a matchweek content plan; crisis/community reply examples; how you’d measure engagement vs. brand risk; and questions about tools, approval chains, and how social partners with PR and commercial at Whitecaps FC.
Strong fit if you lead sports or entertainment social under live-event pressure, can write for fans, and want Vancouver-based work tied to a club calendar—not fully remote digital freelancing.
As Social Media Lead for Whitecaps FC, expect content calendars tied to fixtures, training, and club news; live matchday posting; asset briefs with creative/comms; community replies and risk checks; and performance reviews so campaigns serve brand and ticket/fan goals—not generic “influencer” busywork.
Build paid/organic literacy and analytics habits:
No—the listing is Vancouver, BC with remote set to off; plan for local presence around the club calendar.
Channel strategy, matchday voice, asset coordination, and reporting—not only caption writing.
Google Skillshop (Ads & Analytics) and HubSpot Academy marketing tracks are listed as free starting points.
Website: whitecapsfc.com
Public cache only — not an employee review.
Whitecapsfc is seeking a Social Media Lead in Vancouver, BC ready to guide online conversations and amplify our digital voice. This full-time opportunity lets you own strategy and day-to-day presence from our Vancouver location. About This Position The Social Media Lead role at Whitecapsfc in Vancouver, BC places you at the centre of our content and community efforts on major platforms. As a full-time Social Media Lead you will set the tone for consistent messaging, grow engagement, and ensure our regions of focus see authentic interaction. Professionals looking for Social Media Lead jobs in Vancouver, BC or Whitecapsfc careers will thrive directing campaigns that feel timely and relevant while working closely with colleagues on site. This position suits candidates who want hands-on leadership near home without remote arrangements. Core Duties Craft and refine social media strategies that support broader team objectives and keep content calendars moving smoothly Produce original posts, stories, and multimedia assets tailored to each platform while maintaining brand voice Engage daily with followers, respond to comments, and nurture positive community dialogue Track key metrics, prepare performance reports, and recommend data-backed improvements to reach and interaction Monitor emerging platform features and cultural trends so the Social Media Lead calendar stays fresh and competitive Coordinate with internal stakeholders on launch timing, messaging consistency, and cross-channel support Qualifications Demonstrated experience directing social media programmes as a Social Media Lead or similar senior role Strong command of native publishing tools plus analytics dashboards for measurement and insight Clear, concise writing and editing ability that resonates with varied audiences Creative approach to visual content and storytelling paired with attention to detail Comfortable collaborating in-person within a Vancouver, BC environment and meeting full-time commitments Solid organisational habits for juggling multiple campaigns and deadlines without constant oversight More About Whitecapsfc Whitecapsfc is hiring for this role and offers a supportive team environment. Apply Today To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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