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Prepare one or two end-to-end SME campaign stories covering goals, channels, budget, measurement, and what you changed when results slipped. Expect questions on prioritising limited resources and reporting clearly to stakeholders.
Best fit for marketers who have owned multi-channel SME campaigns and can show how they planned, measured, and improved them in an on-site South Africa role at Job Crystal.
As SME Campaign Manager at Job Crystal in South Africa, a typical day centres on planning and running campaigns for small and medium business audiences: briefing creative, coordinating channels, checking performance, and adjusting spend or messaging so results stay on target.
No. The listing is marked non-remote and located in South Africa.
Campaign planning, channel execution, performance tracking, and reporting for small and medium enterprise audiences.
Concrete campaign outcomes, how you used data to decide next steps, and experience working with SME stakeholders.
SME Campaign Manager, Job Crystal - South Africa, Cape Town, WC Western Cape Role Overview This role focuses on building and driving SME marketing campaigns that grow customer acquisition and engagement for a digital-first bank serving small and medium businesses. The SME Campaign Manager takes ownership of integrated campaigns that speak directly to SME owners and decision-makers, helping them discover solutions tailored to their needs. Key Responsibilities Develop and execute marketing campaigns targeting SMEs in South Africa. Create content and materials that resonate with the target audience, including emails, social media posts, and landing pages. Collaborate with cross-functional teams to ensure seamless campaign execution across all channels. Analyze campaign performance data to measure success and optimize future campaigns. Who We're Looking For Proven experience in managing marketing campaigns for SMEs. Strong understanding of digital marketing strategies and tools. Excellent communication and interpersonal skills. Achiever with a track record of driving successful campaigns. Familiarity with CRM systems and data analysis tools. More About Job Crystal Job Crystal is a digital-first bank dedicated to serving the needs of small and medium businesses in South Africa. We offer innovative financial solutions designed to support growth and success in the SME market. How to Apply To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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