Senior Product Marketing Manager

How to use this kit

Ground every answer in facts on this page and the original listing. We never invent Glassdoor-style reviews or salaries that are not in our data.

Interview prep

Be ready on product messaging for complex B2B data services, GTM metrics, and how compliance/identity news (e.g. DVS/GPG45) affects buyer narratives. Bring examples of pricing or budget trade-offs and cross-functional launches.

Fit summary

Strong fit if you market sophisticated data products, can translate analytics into clear value stories, and thrive in a regulated, global brand with hybrid London flexibility.

Day in the role

As Senior Product Marketing Manager for Experian in London (remote-friendly), you shape how credit, identity, and retail-insight products go to market: clarify positioning, partner with product and demand teams on campaigns, and track ROI against go-to-market goals.

Skills to emphasize

• Saylor Academy — Business & Management courses (free)
• Google Project Management — Skillshop / free intro resources (free)

FAQ from this listing

Is this role fully remote?

The listing flags remote (remote=1) with a London, GB base—confirm hybrid expectations in process.

What does Experian FootFall do?

It provides pedestrian-flow measurement and related retail/property insights, now under Experian after the 2005 acquisition.

What skills matter most?

Product strategy, campaign coordination, and commercial evaluation—aligned with O*NET marketing-manager tasks—plus clear storytelling for data products.

Occupation tasks (O*NET)

Public-domain labor data — prepare examples for 2–3 of these.

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Compile lists describing product or service offerings.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• Consult with product development personnel on product specifications, such as design, color, or packaging.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

O*NET source

Company facts (cached)

Website: experian.com

FootFall Ltd was founded in 1991 by John Gallagher and Brian Barnes. The company initially sold hardware which measured pedestrian flows within UK shopping centres. The company evolved into a provider of information services based on pedestrian flow. FootFall systems are installed in 37 countries with customers primarily in the retail and retail property industries. In December 2005 Experian purchased FootFall Ltd at a cost of 36 million GBP. Experian FootFall is a product of Experian PLC.

Public cache only — not an employee review.

Role overview (listing rewrite)

Join Experian as a Senior Product Marketing Manager based in London, GB, working remotely to drive market positioning and adoption of our innovative financial and data solutions. This full-time role combines strategic thinking with hands-on execution to shape how the market perceives and engages with Experian's products. About the Role You'll lead the end-to-end marketing strategy for key product lines, translating complex data and technology offerings into compelling market narratives. Working across a dynamic team spanning marketing, product, and technology, you'll own positioning, messaging architecture, and go-to-market campaigns that resonate with enterprise and consumer audiences. This is a high-impact opportunity to influence how Experian is perceived in a competitive landscape where clarity and differentiation matter. Key Responsibilities Develop and refine product positioning, messaging frameworks, and competitive differentiation strategies Lead the creation and execution of go-to-market campaigns for product launches and feature releases Collaborate with Product, Engineering, and Sales to understand market opportunities and customer pain points Conduct market research and competitor analysis to inform strategic planning and messaging Manage marketing content and collateral that communicate value propositions across channels Drive customer engagement through case studies, webinars, and thought leadership initiatives Measure campaign performance and use data-driven insights to optimise future activities What You Bring 5+ years of product marketing experience, ideally in B2B technology, financial services, or data-driven sectors Proven track record developing product positioning and delivering successful go-to-market strategies Strong analytical skills with the ability to interpret data and translate it into clear, actionable insights Excellent written and verbal communication; ability to distil complex topics for diverse audiences Collaborative mindset and experience working effectively across product, sales, and technical teams Strategic thinking combined with practical project management and execution capability Familiarity with marketing tools, analytics platforms, and campaign management systems About Experian Experian is a global data, analytics, and technology company serving individuals and organisations worldwide. We believe in the power of data to help people and businesses make better decisions, unlock opportunity, and succeed. Our teams are committed to delivering innovative solutions that solve real-world problems and drive measurable impact across financial services, identity verification, and consumer data.…

Full job on Get A Job.AI

Questions to ask them

• What does success look like in the first 90 days for this role?
• How is the team structured, and who would I work with most?
• What tools and systems does this role use daily?
• Is the work primarily based in London, GB, hybrid, or fully remote?