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Be ready to walk through a full-funnel campaign: audience, creative, budget pacing, and how you diagnosed underperformance. Prepare Trade Me–relevant examples (classifieds/marketplace conversion, retention, or acquisition trade-offs). Expect metrics fluency (ROAS, CPA, LTV proxies) and how you’d work with local Wellington stakeholders in-office.
Strong fit if you already run performance channels end-to-end, like marketplace or high-volume consumer brands, and want senior ownership at a well-known NZ digital business based in Thorndon/Wellington—not a remote role.
As a Senior Performance Marketing Specialist at Trade Me in Thorndon, you’d typically plan and optimise paid channels (search, social, display), watch ROAS/CPA and conversion funnels, and partner with product, brand, and analytics on campaigns tied to Trade Me’s marketplace traffic. Expect daily bid and creative tests, weekly reporting, and senior ownership of budget, experiments, and stakeholder updates—mostly office-based in Wellington’s CBD fringe rather than remote.
Build depth in paid media ops, attribution, landing-page CRO, and marketplace KPIs. Useful free credentials:
No. The listing is for Thorndon, Wellington (remote flag is off), so plan for on-site or hybrid work in the capital.
Free options that match common performance-marketing skills include Google Skillshop (Ads & Analytics) and HubSpot Academy marketing courses—both listed as free in the cert data.
Thorndon is an inner Wellington suburb near the CBD fringe, so many offices are walkable or a short trip from Lambton/Pipitea; the suburb mixes historic streets with modern office buildings.
Senior Performance Marketing Specialist at Trade Me - Thorndon, Wellington What This Role Involves The Senior Performance Marketing Specialist role at Trade Me is pivotal in driving growth and enhancing our market presence. You will be responsible for developing and executing performance marketing strategies that align with the company's overall business objectives. Analyzing data to optimize campaigns and improve ROI Managing and optimizing PPC, display, and affiliate marketing efforts Collaborating with cross-functional teams including product, design, and content to ensure seamless integration of marketing strategies Staying updated on industry trends and implementing innovative solutions Your Responsibilities You will be expected to: Develop and implement performance marketing strategies that drive traffic and conversions Analyze campaign data to identify areas for improvement and optimize campaigns accordingly Work closely with the product team to ensure marketing efforts align with product launches and updates Create compelling ad copy and landing pages to increase engagement and conversion rates Monitor and report on key performance indicators (KPIs) to measure campaign success What You Bring We are looking for a candidate who: Has 5+ years of experience in performance marketing, preferably within the e-commerce or tech industry Demonstrates strong analytical skills and proficiency with tools like Google Analytics and AdWords Is creative and able to develop engaging ad copy and landing pages Can work independently as well as collaboratively in a fast-paced environment Holds a degree in marketing, business, or a related field About the Company Trade Me is New Zealand's leading online marketplace. Our mission is to connect Kiwis and help them achieve their goals through buying and selling. We are passionate about creating a seamless user experience that meets our customers' needs. Apply Today To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there. Join us in making Trade Me the first place Kiwis turn for their online marketplace needs.
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