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Be ready to discuss B2B paid media for long sales cycles, attribution in multi-touch journeys, and how you would promote security products without overclaiming. Prepare examples of budget ownership, testing frameworks, and cross-functional work with product marketing.
Strong fit if you run senior-level paid media for complex B2B tech and can translate cybersecurity value props into efficient campaigns across Canada/U.S. markets.
As Senior Paid Media Manager at Sophos, you would plan and optimize paid campaigns that reach IT and security buyers—likely search, social, and partner-style channels—while aligning messaging with product launches and threat-research themes. Days mix budget pacing, creative/testing reviews, performance reporting, and coordination with product marketing and agencies.
Strengthen paid media strategy, analytics, and stakeholder communication. Free options from CERTS data:
The listing marks remote as no; location is Canada and the United States.
Cybersecurity software and hardware, including endpoint security and managed detection and response services.
Private equity firm Thoma Bravo acquired Sophos in March 2020.
Website: sophos.com
Sophos Limited is a British security software and hardware company. It develops and markets managed security services and cybersecurity software and hardware, such as managed detection and response, incident response and endpoint security software. Sophos was listed on the London Stock Exchange until it was acquired by Thoma Bravo, an American private equity firm in March 2020.
Public cache only — not an employee review.
Sophos is hiring a Senior Paid Media Manager to drive paid media performance across the Americas as part of a globally coordinated Global Growth Marketing team. This full-time role is based in the United States and Canada and sits where worldwide strategy meets sharp regional execution. About the Role As Senior Paid Media Manager at Sophos, you will own paid media delivery for the Americas while collaborating with counterparts in EMEA and APJ. You will partner closely with Americas Field Marketing, shaping campaigns at a strategic level and rolling up your sleeves to optimize channels, audiences, and creative for measurable business impact. Expect a high-visibility position that helps define global paid media standards, governance, testing frameworks, and reporting. Key Responsibilities Anchor Americas paid media plans to Sophos' global demand generation priorities, adapting global briefs and messaging for local market dynamics and buyer behavior. Manage and optimize a multi-million dollar annual budget with a disciplined, ROI-first approach across the full funnel. Execute campaigns across paid search (Google Ads, Microsoft Bing), paid social (LinkedIn, Reddit, YouTube), programmatic display, and emerging formats like podcasts and connected TV. Integrate account-based marketing with paid media to reach high-value target accounts, and evolve retargeting programs that re-engage in-market buyers. Track and report weekly, monthly, and quarterly KPIs, and build forecasting models for pipeline contribution and budget pacing. Run an always-on experimentation program of A/B and multivariate tests across creative, copy, landing pages, audiences, and bidding strategies. Apply AI-native tools such as Smart Bidding, Performance Max, and AI Max to scale efficiently, and partner with Web and Marketing Operations to lift conversion rates. Qualifications Proven senior-level experience executing full-funnel paid digital campaigns across search, social, and programmatic channels. Strong command of large paid media budgets, forecasting, attribution, and performance reporting. Hands-on expertise with ABM, audience segmentation, retargeting, and structured experimentation. Ability to balance global strategic alignment with detailed regional campaign optimization, working effectively with agencies and cross-functional partners. About Sophos Sophos is a cybersecurity leader protecting 600,000 organizations worldwide through an AI-driven platform and expert-led services. Combining machine learning, automation, and real-time threat intelligence with frontline expertise…
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