Ground every answer in facts on this page and the original listing. We never invent Glassdoor-style reviews or salaries that are not in our data.
Prepare 1–2 case stories: a paid influencer campaign you scoped, how you chose talent and pricing, and how you proved outcomes. Expect questions on fraud/brand safety, multi-market compliance, agency vs. in-house models, and how you balance creative freedom with paid KPIs.
Strong fit if you already own paid influencer strategy end-to-end and can operate with thin public company detail while clarifying scope, tools, and success metrics in process. Weak fit if you need a well-documented employer brand, remote-first setup (listing is not marked remote), or cert-driven entry paths—none appear in the data.
As Senior Manager, Paid Influencer Strategy at name, your day likely centers on paid creator programs: briefing and vetting partners, aligning briefs to brand and performance goals, negotiating rates and deliverables, and reviewing content before go-live. You would coordinate with media, brand, legal, and analytics on tracking, disclosures, and ROI, then report results and reallocate budget across platforms and talent tiers.
Prioritize paid social and influencer platform fluency, creator contracting and FTC/disclosure basics, performance measurement (CPA, ROAS, brand lift), and stakeholder storytelling. No certification list or costs were provided for this occupation family.
The listing flags remote as off and places the job in the United States; confirm office or hybrid expectations with the recruiter.
Only the domain nsi.guide appears in the enricher data; validate products and stage on the company site before accepting an offer.
No cert family or paid resources were supplied—hiring will likely weight campaign results and portfolio over formal credentials.
Website: nsi.guide
Public cache only — not an employee review.
Caraway is hiring a Senior Manager, Paid Influencer Strategy to lead the vision and expansion of our paid creator channel from anywhere in the United States. If you blend creator-economy fluency with sharp performance-marketing instincts, this role puts you at the center of how influencer partnerships fuel growth. About the Role Reporting to the Associate Director, Influencer, you'll own the strategy, roadmap, and results of Caraway's paid influencer program. You'll define how creator partnerships across Instagram, YouTube, and emerging platforms translate into customer acquisition, revenue, and brand momentum—operating fluidly between high-level vision and hands-on execution. Key Responsibilities Own the paid influencer roadmap and accountability for performance against growth targets. Build testing frameworks spanning creators, content formats, platforms, and audience segments. Manage forecasting, budget allocation, and investment decisions to scale efficiently. Surface fresh opportunities to drive incremental acquisition and revenue. Curate a diversified creator portfolio across tiers and lead negotiations on partnerships, usage rights, and long-term deals. Deliver executive-ready reporting and insights, and partner with Brand, Growth, Creative, and Product teams on launches and priorities. Track creator-economy trends and recommend where to invest next. Qualifications 5+ years in influencer marketing and creator partnerships. A track record of owning and scaling a paid influencer channel with measurable revenue and acquisition impact. End-to-end experience managing influencer partnerships at scale. Strong command of performance marketing, attribution, incrementality, and measurement—evaluating channels against CAC, ROAS, contribution margin, and incremental revenue. Comfort managing sizable budgets and making investment calls grounded in business results. Deep knowledge of platform ecosystems and emerging social trends, plus exceptional analytical and relationship-building skills. Familiarity with analytics and reporting tools (Omni preferred); thrives in a fast-paced, entrepreneurial setting. About Caraway Caraway is a home goods brand crafting thoughtfully designed, non-toxic essentials made without forever chemicals—better for you, your family, and the planet. Since launching in November 2019, we've grown into one of the decade's fastest-growing digitally native brands, sold at Target, Bloomingdale's, Crate & Barrel, Costco, and more, with 200,000+ five-star reviews from 2.5M+ customers. You'll join a fully remote, collaborative team that values continuous learning and career growth. How to Apply The…
Generated for personal interview prep · 2026-07-19 UTC · getajob.ai