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Be ready to explain how you have led AI-era marketing or communications transformations at scale: stakeholder mapping, change narrative, measurement, and risk/ethics messaging in a regulated consumer brand. Tie examples to auto or large manufacturing contexts when you can.
Strong fit if you have senior marketing/comms leadership plus hands-on AI strategy or transformation storytelling experience, and you can operate in a large, multi-brand manufacturer with on-site Atlanta expectations.
As Senior Manager, Marketing & Communications AI Strategy & Transformation at GM in Atlanta, expect to set narrative and channel strategy for AI-led change across marketing/comms, align brand and internal messaging with product and transformation partners, brief leaders, and translate technical AI programs into clear audience stories for dealers, customers, and employees.
DATA marks remote as 0 and lists Atlanta, Fulton County, so treat it as on-site unless GM states otherwise in the posting.
GM’s core U.S. brands in the provided summary are Chevrolet, Buick, GMC, and Cadillac.
No compensation figures appear in the supplied DATA, so none are stated here.
Website: gm.com
General Motors Company (GM) is an American multinational automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing four automobile brands: Chevrolet, Buick, GMC, and Cadillac, each a separate division of GM. By total sales, it has continuously been the largest automaker in the United States, and was the largest in the world for 77 years before losing the title to Toyota in 2008.
Public cache only — not an employee review.
Senior Manager, Marketing & Communications AI Strategy & Transformation at General Motors in Atlanta, Fulton County Position Summary The Senior Manager of Marketing & Communications AI Strategy & Transformation will connect the Marketing and Communications functional AI strategy to the company's broader corporate strategy. This role involves translating that connection into clear priorities, measurable outcomes, and coordinated execution across Global Marketing & Communications. The leader will establish the AI ambition and operational framework for the department. What You'll Do Integrate the Marketing and Communications functional AI strategy with the company's broader corporate strategy Develop clear priorities, measurable outcomes, and coordinated execution plans across Global Marketing & Communications Elevate the role of AI in driving marketing and communications initiatives Establish an operational framework for AI within the department Requirements Proven experience as a Senior Manager or equivalent position in Marketing & Communications, with a focus on AI strategy and transformation Demonstrated ability to connect functional strategies with corporate-wide initiatives Strong leadership skills to guide cross-functional teams towards AI-driven goals Experience in developing and executing strategic plans for marketing and communications Knowledge of AI technologies and their applications in the marketing and communications field Working at General Motors General Motors is a global automotive leader involved in manufacturing, selling, and servicing vehicles to consumers on six continents. The company offers a comprehensive suite of vehicles and services that include cars, trucks, and electric vehicles. Next Steps To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
Generated for personal interview prep · 2026-08-19 UTC · getajob.ai