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Prepare examples of lifecycle programs you owned: metrics moved (retention, LTV, reactivation), tools used, and how you partnered with product or data. Expect questions on segmentation logic, experiment design, and prioritising journeys under limited bandwidth.
Strong fit if you have senior CRM or lifecycle experience, comfort with experimentation, and interest in an on-site London role at Realtimeboardglobal rather than remote work.
As Senior Lifecycle Marketing Manager at Realtimeboardglobal in London, you would own retention and growth journeys: segment audiences, design email and in-app nurture, run experiments on activation and churn, and align messaging with product and sales so each stage of the customer lifecycle converts and renews.
Build CRM journey design, segmentation, A/B testing, and marketing analytics. Free options:
No. The listing marks remote as 0, so expect work based in London.
Customer journeys after acquisition—onboarding, engagement, retention, and reactivation—tied to measurable business outcomes.
Yes. Saylor Academy Business & Management courses and Google’s Digital Garage intro resources are both free.
Senior Lifecycle Marketing ManagerRealtimeboardglobalLondon, UKFull Time, On-site Role Overview This role is part of Miro’s Lifecycle and Education team within the Integrated Marketing organization. It involves close collaboration with Growth Marketing, Product teams, PMM, GTM teams, and more. The Senior Lifecycle Marketing Manager will own user activation and retention from sign-up through early engagement stages, focusing on designing and implementing programs that drive value discovery and lasting habits. Responsibilities Owning the lifecycle of new users from signup to long-term engagement Designing and shipping onboarding and activation programs for new users Making sure new users discover value quickly and build collaborative habits with Miro Working cross-functionally, owning both strategy and execution end-to-end in a fast-paced environment Building intelligent personalization and tapping into new Lifecycle channels and surfaces What You Bring A strong background in lifecycle marketing with experience in defining and driving user communication strategies Exemplary analytical skills, creativity, and customer insight to craft effective programs The ability to drive measurable adoption, engagement, and revenue growth through strategic initiatives Experience in a builder role, hands-on and deeply embedded into product development A passion for AI-first solutions and personalization strategies More About Realtimeboardglobal Miro is an innovative platform that helps teams collaborate visually. Our Lifecycle and Education team works closely with various departments to ensure users are engaged and retain value over time. How to Apply To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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