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Be ready to walk through a live account teardown (what you’d fix first and why), how you set success metrics, and how you communicate trade-offs when budget is tight. Prepare 1–2 examples of scale or efficiency wins with numbers you can own. Ask how Virtual Coworker assigns accounts, QA standards, and tools of record for a home-based specialist.
Strong fit if you already own Google Ads end-to-end and can work independently in a U.S. home-based setup. Weaker fit if you need heavy local office structure or only have light paid-search exposure. Data is thin beyond title, company domain, and U.S. location—validate stack, hours, and client types before deciding.
As a Senior Google Ads Specialist at Virtual Coworker, a typical day centers on managing and improving client Google Ads accounts: reviewing spend and conversion data, diagnosing underperforming campaigns, testing ad copy and landing-page alignment, and adjusting bids, budgets, and structure. You would likely brief stakeholders on results, hand off creative or tracking needs, and document change logs so remote teammates can audit work. Senior scope usually means mentoring junior specialists and flagging account risk early—not just turning knobs in the UI.
Prioritize hands-on Google Ads fluency: Search/Performance Max structure, conversion tracking, bidding strategies, query mining, and clear reporting. Complementary skills include GA4 literacy, basic landing-page CRO judgment, and client-facing written updates. No cert list or official costs were supplied in source data; use Google’s free Skillshop materials if you need structured refreshers, and verify any paid exam fees on the issuer’s site before enrolling.
The posting describes a home-based, full-time Senior Google Ads Specialist role with location listed as the United States; confirm timezone expectations and any in-person requirements with Virtual Coworker.
Expect Google Ads account management: optimization, testing, reporting, and senior-level problem solving for client performance—not a generalist admin desk job.
No verified salary bands, star ratings, or Glassdoor/Indeed aggregates were provided in the source data, so none are stated here.
Website: virtualcoworker.com
Public cache only — not an employee review.
Virtual Coworker is hiring a results-driven Senior Google Ads Specialist to take full ownership of paid search performance across our US and Australian markets in this home-based, full-time role based in the United States. If you treat ad budgets like your own money and care about placements rather than clicks, this position is built for you. About the Role As the Senior Google Ads Specialist at Virtual Coworker, you will lead our entire paid search function end to end. Our audience is US and AU business owners exploring how to hire skilled Filipino virtual assistants, so success here depends on sharp strategy, clean tracking, and benefit-led messaging that converts qualified leads into actual placements. Key Responsibilities Own Google Ads strategy across US and AU accounts, spanning Search (RSA and DSA), Brand, Competitor, and any new campaign types you propose. Within your first 30 days, audit and rebuild the existing account: eliminate wasted spend, reallocate budget, clear policy issues, and put a clear performance framework in place. Develop campaign structure, ad copy, landing page alignment, bidding approach, and audience targeting on an ongoing basis. Steward a combined monthly budget exceeding USD $50,000 with genuine financial discipline. Repair and maintain full conversion tracking from Google Ads into our Zoho CRM, plus accurate UTM management so every lead source is attributed correctly. Integrate and maintain Google Analytics 4 with the Ads accounts. Produce monthly reporting focused on cost per acquisition, pipeline contribution, and placement conversion rate rather than vanity metrics. Run keyword research, search term analysis, and negative keyword management, plus hypothesis-driven A/B tests on ads, landing pages, and bidding. Track competitor moves through auction insights and act on or justify Google's optimisation suggestions, aiming for a 90%+ optimisation score on both accounts. Partner with the US and AU sales managers on lead quality, flag risks and opportunities early, and recommend data-backed website and landing page improvements. Qualifications Proven senior-level experience managing high-spend Google Ads accounts across multiple markets. Strong command of conversion tracking, CRM integration (Zoho a plus), UTM attribution, and Google Analytics 4. Skilled in keyword strategy, ad copywriting, and structured…
Generated for personal interview prep · 2026-07-20 UTC · getajob.ai