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Prepare case-style GTM: segment an enterprise crypto buyer, write a Base value prop vs alternatives, and walk a launch plan with metrics. Expect product fluency questions on Base and Coinbase’s exchange/custody business.
Strong fit if you have senior B2B/enterprise PMM experience and can translate crypto infrastructure into clear buyer stories. Less fit without enterprise GTM ownership or comfort in regulated, market-sensitive crypto products. On-site Providence.
As Senior Enterprise Product Marketing Manager for Base at Coinbase, expect GTM for enterprise buyers: positioning Base/L2 value, sales enablement, competitive narratives, launch plans, and feedback loops with product, growth, and account teams—grounded in crypto market and regulatory context.
Prioritize enterprise product marketing craft: ICP messaging, battlecards, launch orchestration, and measurable pipeline impact. Domain depth in crypto, Layer 2/Base, and B2B buyer journeys is more useful than generic certs (none listed for this family).
The listing marks remote as no; plan for Providence, Rhode Island presence.
Base is Coinbase’s Layer 2 product surface; this PMM role markets it to enterprise audiences.
Founded 2012, public as COIN, large user/custody scale—see Wikipedia and coinbase.com.
Website: coinbase.com
Coinbase Global, Inc. is an American cryptocurrency exchange. It was founded in 2012 by Brian Armstrong and Fred Ehrsam. Coinbase has over 100 million users, and is the largest U.S. based cryptocurrency exchange as well as the world's biggest bitcoin custodian, as of 2024. The company operates in more than 100 countries and holds nearly US$516 billion in assets, including nearly 12 percent of all bitcoin in existence and 11 percent of all staked Ether.
Public cache only — not an employee review.
Coinbase - Providence, Providence County The Opportunity We are seeking a Senior Product Marketing Manager to join our Base team in Providence, Rhode Island. Coinbase is on a mission to bring a million developers and a billion users onchain with the launch of . As a key member of the marketing team, you will be responsible for driving enterprise adoption of Base as the default blockchain solution for financial markets. Own enterprise and B2B product marketing for Base Develop and execute go-to-market strategies for financial market products Collaborate with cross-functional teams to ensure successful product launches Analyze market trends and competitive landscape to inform strategy Create compelling content, including case studies, whitepapers, and presentations Core Duties Your primary responsibilities will include setting the go-to-market strategy for Base in financial markets. You will work closely with product development, sales, and customer success teams to ensure that the marketing efforts align with business objectives. Develop and execute comprehensive marketing plans for enterprise customers Create and distribute content tailored to financial market professionals Build relationships with key stakeholders in the financial industry Measure and report on campaign performance to inform future strategies Who We're Looking For We are looking for a seasoned Product Marketing Manager with experience in B2B and enterprise markets. You should have a deep understanding of the financial industry, particularly blockchain technology. 5+ years of product marketing experience, preferably in the fintech or blockchain space Demonstrated success in driving enterprise adoption and growth Strong analytical skills with ability to interpret market data and trends Excellent written and verbal communication skills Experience working with cross-functional teams in a fast-paced environment About Coinbase Coinbase is a leading cryptocurrency exchange that empowers millions of people to buy, sell, and hold digital assets. Our mission is to accelerate the world's transition to a better financial system. Ready to Apply? To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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