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Prepare examples of growing a snack or center-store category, winning incremental shelf or distribution, and aligning field sales with national strategy. Expect case-style questions on retailer scorecards, promo ROI, and how you’d position Chomps versus other protein snacks.
Best fit for senior CPG category leaders with multi-retailer ownership, team leadership, and comfort in a growth-brand environment. Less ideal if you prefer pure brand creative work without commercial/retail P&L accountability.
A Senior Director, Category Leadership at Chomps would set category vision, align sales and marketing on planograms and promotions, review velocity and distribution data, coach category managers, and negotiate space and joint business plans with key grocery and club accounts.
Deep CPG category management, retailer JBP, assortment and pricing analytics, cross-functional leadership, and clear storytelling with sell-in materials. No required certifications are specified for this posting.
The listing is United States–based and not marked remote (remote flag is 0), so expect U.S. on-site or hybrid expectations with travel as required.
It typically means owning how the brand wins in the aisle and online: assortment, space, pricing/promo strategy, and retailer partnerships that drive category and brand growth.
No certification family or resources were provided for this role; hiring emphasis is more likely on CPG category and leadership experience than formal certs.
Website: chomps.com
Public cache only — not an employee review.
Chomps, America's fastest-growing better-for-you meat snack brand, is hiring a Senior Director, Category Leadership to drive the next stage of category growth across the United States. This full-time, on-site leadership role puts you at the center of how Chomps wins with retailers and shapes the future of convenient, protein-forward snacking. About the Role As Senior Director, Category Leadership, you will own Chomps' long-term category vision and growth agenda. You'll convert syndicated, household, loyalty, shopper, and retailer data into clear, commercially grounded recommendations that guide Sales, Marketing, Innovation, Revenue Growth Management (RGM), and executive decisions. This is a highly strategic, customer-facing role for a leader who is equally comfortable building internal capability and serving as Chomps' category voice with top retail partners. Key Responsibilities Define and run Chomps' category leadership vision, operating model, and customer role across channels. Build the annual Category Growth Story, develop a sharp competitive point of view, and pinpoint whitespace opportunities. Act as Chomps' executive-level category advisor to leading retailers, earning merchant trust through compelling, data-backed stories. Lead assortment optimization, shelf and space strategy, planogram logic, SKU rationalization, and incrementality framing. Partner with Sales and RGM to unlock distribution, velocity, and share gains, and to set priority SKU rankings for annual planning. Serve as the internal expert on category performance, shopper behavior, and competitive dynamics. Recruit, lead, and grow a high-performing Category Leadership team through clear KPIs, coaching, and career development. Qualifications Deep CPG category management expertise, including assortment, space, shelf strategy, and shopper insights. Strong command of syndicated, retailer, household, panel, and shopper data platforms. Proven retailer storytelling skills and a track record of turning analysis into measurable commercial action. Experience building cross-functional partnerships and developing high-performing teams. A self-motivated, resourceful, detail-driven approach with genuine interest in health, fitness, and nutrition. About Chomps Chomps is a minority-owned, family-operated, B Corporation-certified brand crafting meat sticks from 100% grass-fed, grass-finished beef and venison plus antibiotic-free turkey and chicken. Each stick delivers 10+ grams of protein with no sugar, hormones, soy, dairy, artificial preservatives, artificial nitrates, or MSG. Chomps is also certified non–ultra-processed through the Non-GMO Project. How to…
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