Senior Digital Analyst

About the Role

We are seeking an experienced and data-driven Senior Digital Analyst to join our team. In this role, you will collaborate closely with our lead digital analytics experts, serving as a key contributor to our digital analytics operations with a strong emphasis on Adobe Analytics. You will play a crucial role in supporting our digital user experience by ensuring robust data collection, building intuitive reporting workspaces, and helping to empower cross-functional teams to make data-informed decisions.

Key Responsibilities

• Analytics Strategy & Reporting: Leverage your deep knowledge of Adobe Analytics to help build, maintain, and optimize complex Workspaces that deliver actionable insights to stakeholders across the organization.
• Team Enablement: Support a data-driven culture by assisting in the onboarding, training, and enabling of team members to effectively utilize Adobe Workspace for self-service reporting and analysis.
• Data Quality & QA: Participate in the functional Quality Assurance (QA) of Adobe Analytics tracking implementations to ensure accurate and reliable data collection across digital properties.
• Troubleshooting: Proactively monitor, troubleshoot, and debug data tracking anomalies or reporting issues, working closely with primary subject matter experts, engineering, and marketing operations teams to deploy fixes.
• Data Architecture & Classification: Assist in the management and maintenance of tracking architectures, including dimensions, metrics, segmentation, marketing channels, and classifications.

Required Qualifications

• Expert-Level Adobe Analytics: Deep, hands-on knowledge of how Adobe Analytics for 4 years works under the hood, including custom dimensions (eVars/props), events, advanced segmentation, marketing channel processing rules, and classifications.
• Workspace Mastery: Extensive experience in designing, building, and curating Adobe Analytics Workspaces tailored to different stakeholder needs.
• Mentorship & Training: Proven experience onboarding and enabling cross-functional team members (marketing, product, etc.) to use Adobe Workspace effectively.
• Debugging Expertise: Strong technical ability to troubleshoot and debug tracking issues using browser network tools, developer consoles, and analytics debugging extensions.
• Functional QA: Demonstrated experience executing functional QA for tracking deployments to validate analytics payloads before and after production releases.

Preferred Qualifications (Nice to Have)

• Working knowledge of SQL for data querying and analysis.
• Hands-on experience working with Adobe Launch / Data Collection Tags.
• Experience implementing and managing tags via Google Tag Manager (GTM).
• Working knowledge of Google Analytics 4 (GA4) and its event-based data model.

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