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Prepare concise stories on European growth programs you owned: ICP definition, channel mix, CAC/LTV or pipeline influence, and how you handled market differences. Be ready to discuss cross-functional work with sales, measurement frameworks, and how you would structure a 90-day plan for customer growth marketing at Tateandlyle from London.
Strong fit if you have senior-level customer or growth marketing experience across Europe, comfort in London-based collaboration, and evidence of driving measurable pipeline or retention—not just content volume. Thin public employer sentiment and pay data mean you should validate culture, scope, and comp directly in process.
As Senior Customer Growth Marketing Manager, Europe in London, a typical day likely spans pipeline and retention campaigns for European accounts, partnering with sales and product on messaging, reviewing regional performance, and aligning local market tactics with brand standards. Afternoons may cover agency or channel check-ins, experiment readouts, and briefings for multi-country launches—grounded in growth marketing for Tateandlyle’s European customer base rather than pure brand creative.
Prioritize B2B demand and lifecycle marketing, CRM/MAP fluency, European multi-market campaign ops, analytics-led experimentation, and stakeholder management with sales. No certification list or costs were provided for this occupation family.
The listing marks remote as no; expect London-based work with European market coverage.
Senior ownership of customer growth marketing for Europe—campaigns and programs that expand and deepen customer value, not entry-level channel execution alone.
Greater London, England, United Kingdom—a major capital hub with strong international connectivity for European stakeholders.
Website: tateandlyle.com
Public cache only — not an employee review.
Tateandlyle invites experienced marketers to step into the full-time Senior Customer Growth Marketing Manager, Europe position based in London, United Kingdom, where you will steer strategies that expand customer relationships across the European region. What This Role Involves This Senior Customer Growth Marketing Manager, Europe role at Tateandlyle centres on designing and leading initiatives that deepen engagement with existing customers while securing new ones throughout Europe. You will operate from London, United Kingdom, translating market insight into growth plans that support the wider commercial agenda and reinforce brand presence in key European markets. Success means measurable uplift in customer lifetime value and market share, delivered through collaborative cross-functional work. Day-to-Day Responsibilities Shape multi-channel campaigns that target priority European customer segments and drive both acquisition and retention. Analyse performance data and market signals to refine targeting, messaging and channel mix for continuous improvement. Partner with sales, product and regional commercial teams to ensure growth programmes align with commercial priorities. Oversee planning and execution of customer nurture journeys, loyalty activities and expansion programmes. Present clear insights and recommendations to senior stakeholders, adjusting tactics as conditions evolve. Manage budgets and agency or internal resources to deliver campaigns on time and on target. Who We're Looking For Proven track record in customer growth or lifecycle marketing roles, ideally with European scope and senior-level ownership. Strong command of digital marketing channels, CRM tools and data-driven optimisation techniques. Ability to turn complex market information into practical, high-impact strategies. Excellent communication and stakeholder-management skills suited to a matrix environment. Familiarity with European market dynamics and an instinct for culturally nuanced campaign approaches. Degree-level education in marketing, business or a related discipline, or equivalent professional experience. About the Company Tateandlyle is hiring for this role and offers a supportive team environment. Applying for This Role To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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