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Prepare 1–2 ANZ consumer campaigns you led end to end (brief, budget, channels, KPIs). Be ready on ResMed’s sleep/respiratory category, fixed-term scope, compliance in health marketing, and how you’d partner with sales and medical affairs without inventing product claims.
Best fit: senior consumer marketers with healthcare or regulated-category experience, comfort in ANZ markets, and evidence of campaign ownership. Less ideal if you need permanent tenure guarantees or purely B2B enterprise marketing only.
As a Senior Consumer Marketing Specialist for ANZ on a 12-month fixed term at ResMed, expect planning and executing consumer campaigns for sleep and respiratory products across Australia and New Zealand—positioning, channel mix, creative briefs, agency coordination, performance reviews, and alignment with medical-device claims and brand guardrails. Days mix stakeholder syncs, brief writing, and results readout for regional launches.
Prioritise consumer marketing strategy, performance analytics, agency management, and ANZ channel knowledge. Healthcare/medtech claim literacy and clear storytelling for patient/consumer audiences matter more than generic certs here—no certification list was supplied for this occupation family.
The listing is a 12-month fixed-term Senior Consumer Marketing Specialist role for ANZ, not an open-ended permanent hire.
Location is Sydney (Sydney Region), New South Wales; the remote flag is off, so plan for local presence.
ResMed develops connected devices and related software for sleep apnea, COPD, and other respiratory conditions, with roots in Australia and public listing as RMD.
Website: resmed.com
ResMed Inc. is a medical equipment company based in San Diego, California, and founded in Australia. It primarily provides cloud-connectable medical devices for the treatment of sleep apnea, chronic obstructive pulmonary disease (COPD), and other respiratory conditions. Resmed produced hundreds of thousands of ventilators and bilevel devices to help treat the respiratory symptoms of patients with COVID-19. Resmed also provides software to out-of-hospital care agencies to streamline transitions of care into and between these care settings for seniors and their care providers.
Public cache only — not an employee review.
Senior Consumer Marketing Specialist - ANZ (12mth Fixed term)ResMedSydney, Sydney Region What This Role Involves The Senior Consumer Marketing Specialist at ResMed will be responsible for driving consumer engagement and brand awareness in the ANZ region. This role involves developing and executing marketing strategies that align with broader business objectives, managing campaigns to increase market share, and collaborating with cross-functional teams to ensure seamless execution. Your Responsibilities Develop and implement comprehensive marketing plans tailored to consumer needs and preferences in the ANZ region. Collaborate with product development, sales, and digital teams to create impactful campaigns that drive brand awareness and customer engagement. Analyze market trends and competitor activities to inform strategic decisions and optimize campaign performance. Manage budgets and resources effectively to ensure successful execution of marketing initiatives within allocated funds. Evaluate the effectiveness of marketing efforts through key metrics and adjust strategies as necessary to maximize impact. Qualifications Candidates should possess a Bachelor's degree in Marketing, Business Administration, or a related field. A minimum of 7 years of experience in consumer marketing, with at least 3 years in a senior leadership role is required. Strong knowledge of digital marketing tools and platforms, excellent communication skills, and the ability to lead cross-functional teams are essential. About ResMed ResMed is a global leader in sleep health and respiratory care, dedicated to helping people live healthier, higher-quality lives. Through innovative medical devices, software solutions, and digital health technologies, Resmed empowers millions of people worldwide to better manage sleep apnoea. How to Apply To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there. Please ensure all required fields are filled out accurately and submit your resume along with a cover letter highlighting relevant experience and qualifications.
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