Sales Enablement Lead, Mexico City

About the Role

Verkada is expanding its hyper-growth trajectory into the LATAM market, and we are looking for a pioneering Sales Enablement Lead to be the founding leader of this function for the region. You will partner directly with LATAM Sales Leadership to drive team readiness, productivity, and a world-class onboarding experience tailored for our unique markets.

This role requires a zero-to-one builder who can design, develop, and deliver scalable programs from scratch while simultaneously localizing and adapting global content and best practices for the LATAM Account Executive and Sales Development teams. Success demands autonomy, deep Enterprise Sales Insight, and a passion for empowering high-performing hunters in a fast-paced environment.

What You’ll Do

LATAM Founding and Strategic Leadership (0-to-1)

• Own the LATAM Enablement Strategy: Design, develop, and execute the entire enablement strategy for the LATAM sales organization, from foundational onboarding to continuous, advanced sales skills training.
• Localization and Contextualization: Serve as the crucial bridge between Global Enablement and LATAM Sales. Contextualize all existing global content, messaging, and sales methodologies (e.g., MEDDPICC, Challenger) for the specific needs, sales cycles, and competitive landscape of LATAM.
• Cross-Functional GTM Partner: Act as the primary enablement partner for LATAM Sales Leadership, aligning enablement initiatives with regional revenue targets and GTM priorities.

Execution, Content, and Onboarding

• End-to-End Onboarding Ownership: Own and manage the entire onboarding calendar and curriculum for all new LATAM sales hires In partnership with global onboarding Center of Excellence (CoE). Ensuring a seamless, world-class experience that drives speed-to-revenue.
• Content Development & Curation: Create and maintain high-impact sales content, including localized pitch decks, battle cards, competitive intelligence, and case studies tailored for complex, Enterprise-level conversations in the region.
• Tools & Technology Champion: Champion the effective use of our sales technology stack (e.g., Salesforce, Outreach, Clari, etc.) by providing tailored training, support, and best practice guidance to the LATAM team.
• Expert Knowledge: Become the local Product Matter Expert (PME) to deliver high-quality training and content that addresses product positioning and competitive differentiation in LATAM.

Process Optimization and Performance

• Process Architect: Leverage your organizational and process-driven skills to outline and implement scalable sales processes and best practices from the ground up, ensuring consistency across the region.
• Performance Measurement: Define Key Performance Indicators (KPIs) to measure the impact of enablement initiatives on sales productivity, win rates, and deal size, providing data-driven recommendations for continuous improvement.
• Support and Management: Assist with managing and supporting tools and resources to continuously improve sales productivity and maintain updated knowledge within our internal Sales Hub.

What You Bring

Experience & Expertise

• Proven Enablement Track Record: You bring 4+ years of progressive experience in sales enablement or training, with a strong track record of empowering Enterprise sales teams to perform at their best.
• LATAM Market Experience: Experience working with or supporting sales teams across multiple LATAM regions (e.g., Mexico, Brazil, Colombia) is highly preferred.
• Sales Methodology Fluency: You are fluent in solution selling approaches like MEDDPICC, Command of the Message, or Challenger. You know what drives complex Enterprise deals to close.
• Tech Stack Proficiency: Indispensable comfort navigating and championing sales technology and tools (e.g., Salesforce proficiency is a must).
• Sales Background (Preferred): 2+ years of relevant work experience in broader direct Sales roles (SDR/AE) is a strong plus.

Leadership & Mindset

• Zero-to-One Builder: Proven experience in launching a program, function, or initiative from scratch, thriving on structure and taking full ownership.
• Strong Collaborator: Your written and verbal communication is crisp, persuasive, and tailored to your audience. You build trust easily with Sales Leadership and cross-functional partners.
• Adaptability & Grit: You are energized by fast-paced, evolving environments and bring adaptability, focus, and resilience (grit/hustle) to every challenge inherent in a scale-up setting.
• Self-Starter: Primarily a self-starter who thrives with autonomy and is not afraid to ask the right questions to drive direction.
• Educational Background: Bachelor’s degree in Business, Marketing or a related field.