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Be ready to walk through how you scaled PMM operations: intake, prioritization, SLAs, and measurement. Tie examples to a multi-product SaaS platform used by finance and compliance buyers, and discuss how you would support launches such as AI-assisted sustainability reporting without inventing unsupported claims.
Strong fit if you have led product marketing operations at enterprise SaaS firms, especially where GTM must stay precise for regulated finance and compliance buyers, and you are comfortable fully remote leadership.
As a remote Strategic Product Marketing Operations Director at Workiva, you would likely run the operating system behind product marketing: campaign and launch calendars, messaging governance, enablement workflows, and metrics that tie GTM activity to the company’s connected reporting and compliance platform. Expect cross-functional work with product, sales, and customer teams on positioning for finance, risk, and ESG reporting use cases.
Strengthen product marketing operations for B2B SaaS: launch process design, content and messaging systems, CRM/marketing automation hygiene, enablement programs, and analytics for pipeline influence. Domain fluency in financial reporting, risk, compliance, and sustainability disclosure helps at Workiva. No certification resources were provided in CERTS.
Yes. The listing is marked remote (remote flag = 1).
A cloud SaaS platform for connected data and automated reporting across finance, accounting, risk, and compliance (Wikipedia).
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Website: workiva.com
Workiva, Inc. is a global software-as-a-service (SaaS) company. It provides a cloud-based connected and reporting compliance platform that enables the use of connected data and automation of reporting across finance, accounting, risk, and compliance.
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Remote Strategic Product Marketing Operations Director (Northern) - Workiva Inc. - Eastern, Floyd County Role Overview Workiva Inc., a leader in SaaS solutions, is seeking an experienced Product Marketing Operations Director to join our dynamic team based in the Northern region. This role will partner closely with the SVP of Product Marketing and GTM Marketing to drive strategic planning, cross-functional leadership, and hands-on execution in a fast-paced environment. Core Duties Own priorities, budgets, and a centralized knowledge base for product marketing operations Drive AI-enabled initiatives and ensure clear metrics and governance across all product lines Partner with cross-functional teams to align strategies and execute campaigns effectively Lead the development of strategic plans that support overall business objectives Ensure alignment with company goals and contribute to the continuous improvement of marketing operations processes Requirements Minimum 7 years of experience in product marketing or related field, including at least 3 years in a leadership role Demonstrated success in driving AI-enabled initiatives and improving operational efficiency Proven ability to lead cross-functional teams and drive strategic alignment Strong understanding of SaaS products and market dynamics Excellent communication, negotiation, and project management skills A deep knowledge of marketing operations principles and best practices Experience with data analysis tools and metrics-driven decision making About Workiva Inc. Workiva Inc. is a leading provider of enterprise software solutions that help organizations manage, report, and share information securely and efficiently. Our innovative platform supports collaboration, compliance, and transparency across various industries, including finance, healthcare, and government. How to Apply To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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