REMOTE: Lifecycle Marketing Manager

Marrina Decisions is hiring a full-time Lifecycle Marketing Manager to join their team fully remote from California, US — a strategic role at the intersection of customer engagement, multi-channel campaign execution, and startup ecosystem growth.

About the Role

As Lifecycle Marketing Manager, you will own end-to-end marketing campaigns that span the full customer journey — from awareness through retention — with a particular focus on the Company for Startups Program. You'll work cross-functionally with internal teams and coordinate with external agency partners to build campaigns that move the needle on both acquisition and long-term engagement.

What You'll Do

• Lead the planning, execution, and optimization of global lifecycle marketing campaigns across paid media, email, event marketing, and sales enablement channels
• Drive customer engagement and communications strategy within the Company for Startups Program, ensuring messaging is timely, relevant, and conversion-focused
• Serve as the primary point of coordination between external agencies and internal stakeholders, aligning creative, strategy, and delivery
• Develop audience segmentation frameworks and personalization approaches to improve campaign performance across the full funnel
• Build and manage inbound and outbound sales enablement assets that support pipeline generation and acceleration
• Track, analyze, and report on campaign KPIs, using data to continuously refine messaging, targeting, and channel mix
• Maintain campaign calendars and project timelines, keeping cross-functional teams aligned on priorities and deliverables

What We're Looking For

• Proven experience in lifecycle marketing, demand generation, or integrated campaign management — ideally within a B2B or startup-focused environment
• Hands-on expertise with email marketing platforms, marketing automation tools, and paid media channels
• Strong understanding of customer journey mapping, funnel metrics, and engagement-driven content strategy
• Experience managing agency relationships and collaborating effectively with cross-functional internal stakeholders
• Comfortable operating in a global context, adapting campaigns for diverse audiences and markets
• Analytical mindset with the ability to translate performance data into actionable optimizations
• Excellent written and verbal communication skills — you can turn a complex campaign brief into clear, compelling direction

About Marrina Decisions

Marrina Decisions is a California-based organization known for data-driven marketing strategy and execution. The team partners with companies at various growth stages to build customer-centric programs that deliver measurable results. This remote Lifecycle Marketing Manager opportunity reflects their commitment to building a distributed, high-impact marketing team.

How to Apply

If you're a lifecycle marketing professional ready to own global campaigns in a remote-first role, apply directly through this listing to be considered for this full-time position with Marrina Decisions.