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Be ready to walk through a regional media plan: audience definition, channel mix, budget pacing, and how you would report results to a Canvasww client. Bring one example of optimizing spend after mid-flight learnings.
Strong fit if you enjoy regional campaign strategy, client-facing recommendations, and working on-site in Dallas’s media market with Canvasww.
As a Regional Media Strategist at Canvasww in Dallas, you would plan and adjust media mixes for local and multi-market campaigns, review performance dashboards, brief buyers and creative partners, and translate client goals into channel recommendations across the Texas footprint.
No. The listing is for Dallas, TX with remote set to off, so expect on-site or local work.
A Regional Media Strategist typically owns planning and optimization of media across a geography, aligning spend to client goals.
Review Canvasww’s client work and prepare examples of regional media plans you have built or supported.
Regional Media Strategist at Canvasww in Dallas, TX - Full Time, No Remote What This Role Involves The role of a Regional Media Strategist involves collaborating on and supporting the development of strategic plans, presentations, and recommendations across all media channels. You will effectively work across departments within the agency and with external agency partners to utilize media research and planning tools to support recommendations and analyses. Managing, updating, and reconciling regional media budgets while maintaining market flowcharts is also part of your responsibilities. Additionally, you will issue and manage Linear TV and Radio buy specs and Digital media authorizations for local investment teams in the local market. Core Duties Collaborate on and support the development of strategic plans/presentations/recommendations across all media channels Educate yourself effectively within departments within the agency and with external agency partners Utilize media research and planning tools to support recommendations and analyses Manage, update, and reconcile regional media budget and maintain market flowcharts Issue and manage Linear TV and Radio buy specs and Digital media authorizations for local investment teams in the local market What You Bring We are looking for a candidate who can bring a strong background in media strategy, research, and planning. Experience with media buying tools and platforms is essential, as well as excellent communication and collaboration skills. A passion for challenging the status quo and driving creative solutions for brands is also crucial. About the Company Canvas Worldwide stands out as one of Ad Age's "Best Places to Work" for three consecutive years. As an independent media agency committed to providing creative solutions, we work with clients such as Hyundai, Kia, Genesis, MGM, Zillow, and McDonald’s. We foster a workplace that encourages pushing boundaries and continuous learning through diversity and inclusion initiatives and ongoing training programs. Apply Today If you are ready to challenge the comfortable and bring your expertise to Canvas Worldwide, we encourage you to apply today. To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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