Product Marketing Senior Manager

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Occupation tasks (O*NET)

Public-domain labor data — prepare examples for 2–3 of these.

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Compile lists describing product or service offerings.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• Consult with product development personnel on product specifications, such as design, color, or packaging.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

O*NET source

Company facts (cached)

Website: binance.com/zh-CN

Binance Holdings Ltd., branded Binance, is the largest cryptocurrency exchange in terms of daily trading volume of cryptocurrencies. Binance was founded in 2017 by Changpeng Zhao. It was initially based in China, then moved to Japan, subsequently left Japan for Malta, and currently has no official company headquarters.

Public cache only — not an employee review.

Role overview (listing rewrite)

Binance is hiring a Product Marketing Senior Manager to lead go-to-market strategy across our portfolio of digital-asset products, based in Taiwan or the United Arab Emirates. This full-time role puts you at the center of how the world's leading blockchain ecosystem reaches and grows its global audience. About the Role As Product Marketing Senior Manager at Binance, you will own the strategy and execution that brings multiple Binance products to market. You'll define goals, sharpen positioning, and translate market insight into growth programs that move real business metrics—all while building and mentoring a team of exceptional product marketers. Key Responsibilities Lead the end-to-end go-to-market approach across a range of Binance products. Set objectives, identify target audiences, and craft positioning and messaging that drives measurable growth. Partner closely with business, marketing, and regional teams to hit shared priorities and outcomes. Collect competitive, market, and customer intelligence to shape product roadmaps, plans, and campaigns. Act as the voice of the customer, elevating the user experience at every touchpoint. Build and run insight-led marketing programs that influence customer behavior and product goals across channels. Advance a culture of experimentation by designing scalable tests, then optimizing and scaling based on results. Recruit, coach, and grow a world-class product marketing team. Qualifications Genuine enthusiasm for and experience within the cryptocurrency space and community. A proven history of leading launches and campaigns that delivered meaningful business impact. Collaborative leadership with a track record of influencing and guiding cross-functional teams toward common goals. Sharp business judgment and hands-on familiarity with analytical concepts such as LTV and incrementality. The ability to distill insights and use them to shape important decisions. A resourceful, scrappy operating style—you unblock yourself and think creatively about every challenge. Comfort working at both strategic and operational levels while consistently meeting or beating targets. Outstanding written and verbal communication with every kind of stakeholder. A self-starter mindset with urgency and an entrepreneurial spirit. About Binance Binance powers the world's largest cryptocurrency exchange by trading volume and registered users, trusted by more than 300 million people across over 100 countries. From trading, finance, and payments to…

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Questions to ask them

• What does success look like in the first 90 days for this role?
• How is the team structured, and who would I work with most?
• What tools and systems does this role use daily?
• Is the work primarily based in Taiwan, United Arab Emirates, hybrid, or fully remote?