Product Marketing Manager

How to use this kit

Ground every answer in facts on this page and the original listing. We never invent Glassdoor-style reviews or salaries that are not in our data.

Interview prep

• Explain how you would position a TAVI product against competing valves for different hospital segments.
• Walk through a launch or campaign you owned: insight, message, channel mix, and results.
• Describe partnering with clinical/medical affairs on claims and educational content.
• Discuss how you prioritize markets, accounts, or indications with limited resources.

Fit summary

Best fit for marketers with medtech or cardiovascular experience who enjoy evidence-based messaging, sales enablement, and cross-functional launch work in a large device company—not pure consumer brand or remote-first digital roles (this listing is on-site/hybrid in the U.S., not remote).

Day in the role

As Product Marketing Manager for TAVI at Abbott, a typical day centers on positioning transcatheter aortic valve therapies for clinicians and health systems. You might refine messaging and competitive claims with clinical and R&D partners, align launch or campaign plans with sales, review market research and account feedback, and prep materials for congresses or training. Expect cross-functional check-ins, content reviews, and pipeline prioritization rather than pure brand work.

Skills to emphasize

Prioritize cardiovascular/TAVI clinical literacy, medtech competitive intelligence, launch and messaging craft, KOL engagement basics, and stakeholder communication with sales, medical affairs, and regulatory partners. No certification list was provided for this occupation family.

FAQ from this listing

What does Abbott make beyond TAVI?

Abbott’s portfolio spans diagnostics, nutritionals, medical devices, and pharmaceuticals sold outside the U.S., per public company descriptions.

Where is Abbott based?

Headquarters are in Abbott Park, Illinois; the company was founded in 1888 and trades as ABT.

Is this role remote?

The listing indicates a non-remote U.S. position; confirm site and hybrid expectations with the recruiter.

Occupation tasks (O*NET)

Public-domain labor data — prepare examples for 2–3 of these.

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Compile lists describing product or service offerings.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• Consult with product development personnel on product specifications, such as design, color, or packaging.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

O*NET source

Company facts (cached)

Website: abbott.com

Abbott Laboratories, commonly known as Abbott, is an American multinational medical devices and health care company founded in Chicago with headquarters in Abbott Park, Illinois. The company produces pharmaceuticals for sale outside the United States, diagnostic products, nutritional products, and medical devices.

Public cache only — not an employee review.

Role overview (listing rewrite)

Abbott is hiring a Product Marketing Manager specializing in TAVI (Transcatheter Aortic Valve Implantation) technology for a full-time role in the United States. This is your opportunity to lead the commercial strategy for one of Abbott's most advanced cardiac interventional platforms, partnering across clinical, sales, and business teams to drive market success. About the Role As a Product Marketing Manager for TAVI at Abbott, you'll drive the strategic marketing initiatives that bring innovative heart valve solutions to patients worldwide. This role sits at the intersection of clinical expertise, sales enablement, and market intelligence—where your marketing strategy directly impacts patient outcomes and Abbott's competitive position in interventional cardiology. What You'll Do Develop and execute comprehensive go-to-market strategies for TAVI products, including messaging, positioning, and differentiation Lead product launch campaigns and coordinate cross-functional efforts with clinical, sales, regulatory, and commercial teams Conduct competitive analysis and market research to inform product strategy and identify growth opportunities in the interventional cardiology space Create marketing materials, case studies, clinical evidence summaries, and sales collateral that communicate product benefits to healthcare providers Manage product marketing budgets and measure campaign effectiveness through key performance indicators Build and maintain relationships with key opinion leaders, clinical advisors, and hospital systems Support sales teams with training, tools, and marketing resources to accelerate adoption of TAVI solutions What We're Looking For Bachelor's degree in marketing, business, life sciences, or related field 5+ years of product marketing or marketing management experience Experience in the medical device industry, cardiovascular sector, or healthcare marketing preferred Strong project management and cross-functional collaboration skills Excellent written and verbal communication abilities Analytical mindset with ability to interpret market data and translate insights into strategy Familiarity with digital marketing, content strategy, and marketing automation tools About Abbott Abbott is a global healthcare leader dedicated to improving lives across all life stages. With a portfolio spanning diagnostics, medical devices, nutritional products, and pharmaceuticals, Abbott reaches patients in over 160 countries. Our TAVI portfolio represents cutting-edge innovation in treating structural heart disease, expanding treatment options for patients who need them most. How to Apply Ready to make an impact in…

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Questions to ask them

• What does success look like in the first 90 days for this role?
• How is the team structured, and who would I work with most?
• What tools and systems does this role use daily?
• Is the work primarily based in US, hybrid, or fully remote?